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How Social Media Usage Could Affect Your Startup Funding Opportunities

Social media can play a role in helping founders secure funding for their startups. But it could also come in their way of securing funds from scrutinizing venture capitalists.

6 Ways Data Can Boost Your Social Media Marketing

Social media marketers can boost their performance and the performance of their campaigns by leveraging the power of data to inform their decision making. Here are six ways to do just that:

A Modern Guide to Social Media Content Marketing, Part 1: Introduction

Personalized experiences are practically gospel now, and content marketing should be no different.

Make the Most of Twitter: How DMs Can Personalize Your Brand

Interesting, customized and credible information can make the difference between engaging DMs that spur a sale and bland messages that end up in the trash.

It’s Time to Rethink the Algorithm

When there is a disconnect between the intentions of their creator and the recipient, when algorithms go awry, they can have disastrous consequences.

7 Ways to Effectively Brand and Advertise Your Online Course

Selling online courses has become a profitable endeavor for many businesses, but success isn’t easy.

Why B2B Advertisers Need Facebook

Most B2B advertisers will look at LinkedIn first, but guess what? For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate.

Adaptly Execs Share Their 2017 Predictions

With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring.

Legal Issues and the Role of Social Media

Let your posts on social media reflect what you say in court, or simply go silent on social media when you're involved in a court case.

Pushing the Limits of Advertising With Paid Social, Mobile and Video

The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights--which make all of your marketing smarter.