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Twitter Not Top Spot for Influencing Holiday Shoppers

A Twitter-commissioned report last holiday season indicated that the platform was a top spot for holiday shopping referrals. But a new study by PunchTab kinda blows that idea out of […]

Twitter’s Big (And Untapped) Opportunity With B2B Marketers

Flashy charts and stats are undeniably sexy for marketers regardless of what’s being measured or how. Twitter is very sexy in this regard, providing its advertisers with visually clean and […]

Twitter’s Most Powerful Advertising Feature (That You’re Not Using)

In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and […]

9 Risky Overshares From Twitter Celebrities

Every word that a celebrity tweets is fascinating… even when it isn’t. Our favorite comedian is having trouble with the kids – hilarious! Our favorite pop star is waiting in […]

Millennials Tweet About Brands When Rewarded

Representing $600 billion in annual spending power, the “Millennial Market” is the golden ring for retailers. But how can one harness this awesome power? Well, much like everyone else, these […]

10 Ways Businesses Can Fail Spectacularly At Twitter

It can be difficult to know your social media strategy is truly adding value or whether it’s working at all. However, you should have no trouble knowing when your Twitter […]

Partners In Crime Fighting: How Law Enforcement And Twitter Became An Unstoppable Duo

It’s no secret that social media, and the Internet in general, have revolutionized human communication. The way we interact with others has completely changed, and so too has the way […]

7 Of The Most Creative Twitter Campaigns

When Twitter filed with the SEC in November 2013, the social media platform had more than 232 million active monthly users, with 53 million in the U.S. With numbers like […]

Social TV: 5 Keys To Successful Hashtags

The popularity of hashtags has grown tremendously since Twitter integrated the social conversation trackers in 2009. Used largely to differentiate and define discussion online, they have taken on new meanings […]

5 Threats To Your Security When Using Social Media

Social networking has changed the way we interact with friends and associates. While social networks, like Facebook, Twitter, YouTube, FourSquare, and Google+, play a significant role in our lives, they […]