Glen Fest
Happy Faces for BMW
Brand Marketing
DALLAS – Bringing a smile to both its driver and the winding road it traverses, a BMW Z3 roadster enjoys the spotlight in a new 30-second television spot breaking this [...]
No Reservations About Richards
Brand Marketing
DALLAS – As part of an international branding strategy, online travel and reservations specialist Sabre in Fort Worth, Texas, has consolidated its entire advertising account with The Richards Group here. [...]
Mr. Rooter Takes His Bows
Brand Marketing
Hadeler Print Showcases a One-Man Performance DALLAS-Hadeler Sullivan & Law here plans to launch a new print campaign for residential and commercial plumbing service Mr. Rooter as a prelude to [...]
T3 Installs Shaw as Web Director
Brand Marketing
Shop Beefs Up Online Marketing With Traditional Media Strategies DALLAS-A Web marketing specialist has joined the staff of T3 in a newly established interactive management position at the Austin, Texas, [...]
ABC Radio Hires DDB
Brand Marketing
DALLAS-ABC Radio Networks here confirmed it has chosen DDB Dallas to deliver branding and imaging assignments for its programs and affiliates through an $8-10 million account previously handled in-house. A [...]
PGC Gets Phones For All Account
Brand Marketing
Texans Will Blaze an Image Trail in Sub-Prime Service Category DALLAS-PGC Advertising here was assigned the estimated $15 million account of Dallas-based Phones For All, a provider of high-cost local [...]
Living.com Lists 5 Texas Shops
Brand Marketing
DALLAS-Officials with Internet startup Living.com have selected nine agencies, including five in Texas, as first-round contenders for an inaugural $5 million print image campaign due later in 1999 [Adweek, May [...]
Pennzoil Print Hits the Pro Racing Circuits
Brand Marketing
GSD&M’s New Ads Make Stars of the Client’s 14-Man Pit Crew DALLAS-Applauding the unheralded pit crews that make victory laps possible, Pennzoil Motor Oil has launched a new print campaign [...]
Omnicom Combination
Brand Marketing
DALLAS-Two Dallas subsidiaries of Omnicom Group-Rapp Collins Worldwide and The Focus Agency-have formed a strategic alliance, combining the latter’s brand advertising capabilities with the former’s direct marketing and database expertise. [...]
Dieste Forms Online Shop
Brand Marketing
Samba Interactive Will Serve Hispanic Community DALLAS-Dieste & Partners last week formed a new online ad agency, Samba Interactive, that will cater to the fledgling Latino Web marketing category. Agency [...]