Gerry Khermouch


IBM readies major direct mail effort

Sources said the 80-page catalog, which will offer 800 stock- keeping units, has been designed as a "store in print" with a lavish use of color photographs and graphics in an overall package inspired by the Lands' End catalogs.

Mark Hall, Hansen’s Natural/Monster Beverage

Sometimes, superstar brands come from the unlikeliest places.In this case, that would mean a podunk town in California, a healthy beverage company few had heard of and an idea guy […]

Beefeater Adds Radio to Mix

Continuing its brand-renovation program of the past year, Beefeater for the first time is adding radio to its mix of outdoor and print ads from BBDO Chicago.Beefeater’s radio spots, to […]

Beefeater to Launch Radio Spots

Continuing its brand-renovation program of the past year, Beefeater for the first time is adding radio to its mix of outdoor and print ads from BBDO Chicago.Beefeater’s radio spots, to […]

‘Whassup?’ Becomes a Punchline

Anheuser-Busch’s buzz-generating “Whassup?” campaign for Budweiser apparently has been around long enough to be ripe for at least a pair of parodies—one of which is from Bud itself; the other […]

‘Whassup?’ Is Now a Punchline

Anheuser-Busch’s buzz-generating “Whassup?” campaign for Budweiser apparently has been around long enough to be ripe for at least a pair of parodies—one of which is from Bud itself; the other […]

FCB Reworks Original Coors

A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost […]

Original Coors Turns to FCB Chicago

A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost […]

FCB Chicago Gets a Turn at Coors

New Work Replaces Campaign That Went Flat With Wholesalers CHICAGO–Foote, Cone & Belding here has been tapped to create a new campaign for Original Coors, a brand that has long […]

FCB Reworking Original Coors

A new campaign for Original Coors that stars recently retired Denver Broncos quarterback John Elway was created by the Chicago office of Foote, Cone & Belding, whose San Francisco outpost […]