Emma


3 Surprising Brain Facts Marketers Should Know About Email

There's a lot researchers are learning about consumer psychology and what drives us to make a purchase. Did you know our brains are actually programmed to engage with—or ignore—certain content, especially in email?

Infographic: The Anatomy of This Beer Brand’s Amazing Email

As every digital marketer knows, there's a lot of advice out there about how to increase email open rates, drive engagement and boost CTR. But what there isn't enough of are actual examples of what best-in-class emails look like, and analysis of what makes them so eye-catching and click-worthy.