Emilia Mendieta

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YouTube Nation Makes Site’s Millions of Videos Highly Digestible

Performance Marketing

So far, 2014 is already shaping up to be a good year for the Web video world. At least based on the early potential demonstrated by the new daily Web [...]

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Bravest Warriors Is Not Quite Super Enough

Performance Marketing

Like most other genres, the realm of animated superhero parodies ranges from the excellent to the terrible. Unfortunately, Cartoon Hangover's Bravest Warriors falls somewhere in the middle of the scale [...]

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AOL Web Series City.Ballet Offers a Glimpse Inside Dancers’ Lives

Performance Marketing

AOL's latest high-profile Web series, City.Ballet, takes viewers into the world of ballet dancers at the New York City Ballet.

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Ryan Higa Shows Signs of Growing Up

Performance Marketing

Writing decent comedy is amongst the hardest things to pull off in the world of storytelling. And to write comedy that engages 10 million subscribers like YouTube star Nigahiga (real [...]

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CW’s Backpackers Shows Promise but Falls Short

Performance Marketing

The CW's new Web series Backpackers, now in its third episode, starts out with an interesting premise.

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AOL’s Soccer Mom Series Scores in Season 2

Performance Marketing

There is something both very familiar and very alien about the characters and the world of AOL's Little Women, Big Cars. We all know a group of soccer moms with [...]

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PewDiePie Isn’t Bad, but It Really Isn’t Good Either

Performance Marketing

The Internet has provided an outlet to display and bring recognition to talented groups and individuals exploring the possibilities brought about by the advent of streaming video—particularly on YouTube.

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Video Game High School Blends Gamer Culture With Classic TV Storytelling

Performance Marketing

Video Game High School (or VGHS as it is commonly referred to) is a testament to the power of crowdfunding.

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The Awesomes Is Kinda Awesome

Performance Marketing

Saturday Night Live veteran Seth Meyers' Hulu-exclusive creation The Awesomes is an homage to Saturday morning superhero cartoons—but for adults.