Emilia Mendieta
YouTube Nation Makes Site’s Millions of Videos Highly Digestible
Performance Marketing
So far, 2014 is already shaping up to be a good year for the Web video world. At least based on the early potential demonstrated by the new daily Web [...]
Bravest Warriors Is Not Quite Super Enough
Performance Marketing
Like most other genres, the realm of animated superhero parodies ranges from the excellent to the terrible. Unfortunately, Cartoon Hangover's Bravest Warriors falls somewhere in the middle of the scale [...]
AOL Web Series City.Ballet Offers a Glimpse Inside Dancers’ Lives
Performance Marketing
AOL's latest high-profile Web series, City.Ballet, takes viewers into the world of ballet dancers at the New York City Ballet.
Bee and PuppyCat Captures the Wonderful Weird Side of Anime
Performance Marketing
Ryan Higa Shows Signs of Growing Up
Performance Marketing
Writing decent comedy is amongst the hardest things to pull off in the world of storytelling. And to write comedy that engages 10 million subscribers like YouTube star Nigahiga (real [...]
CW’s Backpackers Shows Promise but Falls Short
Performance Marketing
The CW's new Web series Backpackers, now in its third episode, starts out with an interesting premise.
AOL’s Soccer Mom Series Scores in Season 2
Performance Marketing
There is something both very familiar and very alien about the characters and the world of AOL's Little Women, Big Cars. We all know a group of soccer moms with [...]
PewDiePie Isn’t Bad, but It Really Isn’t Good Either
Performance Marketing
The Internet has provided an outlet to display and bring recognition to talented groups and individuals exploring the possibilities brought about by the advent of streaming video—particularly on YouTube.
Video Game High School Blends Gamer Culture With Classic TV Storytelling
Performance Marketing
Video Game High School (or VGHS as it is commonly referred to) is a testament to the power of crowdfunding.
The Awesomes Is Kinda Awesome
Performance Marketing
Saturday Night Live veteran Seth Meyers' Hulu-exclusive creation The Awesomes is an homage to Saturday morning superhero cartoons—but for adults.