Elana Glowatz


Social Media Goes Back to School

NEW YORK Retailers this year are not taking an old-school approach to their back-to-school campaigns. JC Penney, OfficeMax and Staples are all growing their social-media outreach this year, reasoning that’s […]

Call It Back to School 2.0

Retailers this year are taking anything but an old-school approach to their back-to-school campaigns. JCPenney, OfficeMax and Staples are all heavying up on their social media outreach this year, reasoning […]

Holiday Inn Upgrades Rooms, Ads

NEW YORK Holiday Inn, which is in the midst of upgrading its physical locations, is also dusting off its brand image. Almost two years ago, the brand changed its logo […]

Holiday Inn Upgrades Rooms, Ads

Holiday Inn, which is in the midst of upgrading its physical locations, is also dusting off its brand image. Almost two years ago, the brand changed its logo for the […]

NYSE Euronext Tries to Win Back ‘Trust in the System’

NYSE Euronext on Sunday kicked off a three-week campaign, hoping to take a leadership position in the financial industry. A minute-long TV spot, via Euro RSCG New York, features CEO […]

Domino’s Ads Pop Up on City Sidewalks

NEW YORK Domino’s logos have been “cleaned” into dirty sidewalks in Los Angeles, Philadelphia and New York as part of a campaign to promote the chain’s American Legends pizza. GreenGraffiti, […]

Domino’s Ads Pop Up on City Sidewalks

Domino’s logos have been cleaned into dirty sidewalks in Los Angeles, Philadelphia and New York City as part of a campaign to promote Domino’s “American Legends” pizza. GreenGraffiti, a business […]

Snuggie Blankets Market with Extensions

The “blanket with sleeves” is back with a bigger selection. Snuggie, which shot to popularity this winter and became a pop culture punchline with parodies on YouTube, is returning in […]