Elana Glowatz
Ford Puts New Taurus Push In Gear
Brand Marketing
Ford Motor Company launched its second “I’m Driving One” campaign to promote the 2010 Taurus and Taurus SHO. The push consists of a sweepstakes, Web site, and a tie-in with [...]
Black Halo Makes Ad Debut
Brand Marketing
Black Halo, a contemporary women’s clothing line, has launched its first marketing campaign, which includes photo ads in the September issues of Elle, Nylon and Interview magazines. The campaign, via [...]
Monster Energy, DUB Show Can-Do Spirit
Brand Marketing
Monster Energy and DUB, a marketing and promotions company that publishes a custom car culture magazine, have together developed a drink that will hit stores in early September in new [...]
Crown Hires Upshot for Promotions
Brand Marketing
NEW YORK Crown Imports, a beer importer, distributor and marketer, has hired Upshot to develop promotions for the company’s Modelo collection, which includes beer brands such as Corona Extra, Corona [...]
AT&T’s ‘Hands’ Return
Brand Marketing
NEW YORK AT&T this week expanded its “Hands” campaign, which uses photo advertisements that depict prominent symbols of various countries through the posing of elaborately painted hands. One of the [...]
Scrabble Returns to Subway
Brand Marketing
Subway Restaurants has launched its third-annual “Scrabble at Subway” promotion, during which one in every three customers will win prizes ranging from cash and gift cards to concerts and vacations. [...]
AT&T ‘Hands’ Return
Brand Marketing
AT&T this week expanded its “Hands” campaign, which uses photo advertisements that depict prominent symbols of various countries through the posing of elaborately painted hands. One of the company’s wireless [...]
Cutting Credit Card Ads May Be Priceless
Brand Marketing
As recession-weary consumers are swearing off their credit cards, credit card brands are swearing off advertising. Measured media spending fell nearly 50 percent for the category in the first five [...]
1800 Tequila Inks Deal With L.A. Lakers
Brand Marketing
1800 Silver Tequila has teamed up with the NBA’s Los Angeles Lakers in a multi-million dollar deal that includes ad placement at the Staples Center in L.A. and various promotions. [...]
P&G Touts ‘100 Ways to Enjoy Pringles’
Brand Marketing
Pringles wants to hear the echo of crunching chips online. The chip brand this week launched a sweepstakes called “100 Ways to Enjoy Pringles,” which encourages consumers to share how [...]