Dorian
<em>NYT</em> Managing Ed Learns From A 29-Year-Old
Performance Marketing
The first part of the panel last night on “How Newspapers Can Survive, and Thrive, In the 21st Century” at Columbia’s journalism school was essentially a retread of Robert Kuttner‘s [...]
Off the Media: Gates v. Garfield v. Blogosphere
Performance Marketing
“On the Media” co-host Bob Garfield this week asks America’s-richest-man, philanthropist and future thinker Bill Gates what we’ve all wanted to know: What do you think of those Mac ads [...]
It’s Official: Eva Dillon Leaves Condé for Readers Digest
Performance Marketing
If you have a Reader’s Digest email, that means you’re working for Reader’s Digest, right? Mary Berner, setting up her team at Reader’s Digest, has been poaching people from Condé [...]
Michael Musto: You Have to Play Hard to Get
Performance Marketing
Ladies, want to know how to get a man? Ask 33 gay men. That’s what Daylle Deanna Schwartz did for her new book, Straight Talk with Gay Guys. Her promotional [...]
Off The Media: Urinating Editors
Performance Marketing
Did you think we’d forgotten “On the Media”? Nah, we’ve just been a little distracted. This week: This joke co-host Brooke Gladstone told didn’t make sense to us until we [...]
<I>Elle, Men’s Health,</I> Hearst Launch Video Sites
Performance Marketing
Brightcove chief and resident genius Jeremy Allaire today gave those at a Magazine Publisher’s Association lunch a little news: Hachette Filipacchi, Hearst and Rodale are all launching video channels with [...]
TV On Your Handheld:It’s finally here, but is there anything on?
Performance Marketing
By Jamie Lendino There’s yet another screen beckoning for your attention: mobile phones. After years of promise, phones that can stream live Internet video have finally hit the market, and [...]
Susan Lyne’s Internet Experiment
Performance Marketing
Martha Stewart Living Omnimedia CEO and president Susan Lyne told the crowd at the MPA Digital conference that people are now letting their magazine “brands” live online, when they were [...]
<em>Times</em>‘ Bruni Goes To Penthouse Club For The Meat
Performance Marketing
He may be banned from all 29 Jeffrey Chodorow restaurants, but the Penthouse Club welcomes Frank Bruni with open, uh, arms It’s no secret the New York Times‘ much lambasted [...]
Martha Stewart Execs Can Take Their Bonuses in Extra Stock
Performance Marketing
According to a filing today with the SEC, Martha Stewart Omnimedia CEO Susan Lyne, CFO Howard Hochhauser and “other designated senior officers” can take up to $100,000 of the bonus [...]