Diane Anderson
Carey Debuts in Intel Spots
Brand Marketing
SAN FRANCISCO Intel will break a new television campaign starring Mariah Carey during tonight’s Grammy Awards presentation on CBS.Two 30-second spots will air during the program. Carey makes her TV [...]
Publicis Reveals All of Siemens
Brand Marketing
NEW YORK While many people have heard of Siemens, few know what it actually does, a situation the German engineering firm hopes to reverse with a $15 million campaign.The effort, [...]
The Pod People
Brand Marketing
xactly how far into the future could Andy Warhol see when he famously predicted, in the 1960s, that everyone would find their 15 minutes of fame?Could he have seen four [...]
IBM Top Marketer Kohnstamm to Depart
Brand Marketing
SAN FRANCISCO IBM today said Abby Kohnstamm would leave her current position as senior vice president of marketing to pursue a combination of personal and business interests. The move is [...]
Dean Harris, Vonage
Brand Marketing
Gearing up for his recent move to a new home in south Florida, David Pietrowksi knew he would be making a lot of long-distance calls to family back home in [...]
Crow to Star in Dell spots
Brand Marketing
LOS ANGELES Dell is shining the spotlight on a celebrity spokesperson to help improve its image. This week rocker Sheryl Crow will headline select commercials and sing her new single, [...]
Measured Steps
Brand Marketing
Games: the final frontier. Marketers are constantly seeking innovative media in which to advertise, and videogames are the newest place to be. Gamers provide a highly desirable demographic, males 18-34, [...]
Fast Forward
Brand Marketing
Just a few weeks ago, it appeared that TiVo’s luck had run out. Sure, the company boasted leagues of enthusiastic users. But suddenly, it seemed that those fanatical consumers were [...]
Microsoft’s Marketing Moves
Brand Marketing
SAN FRANCISCO Microsoft said it has created a central marketing group to streamline its advertising and marketing efforts. Mike Delman will be general manager of the group, reporting to Mich [...]
GoDaddy.com Strives to Make Name for Itself
Brand Marketing
NEW YORK Consumers may not know domain name registrar GoDaddy.com now, but after a Super Bowl spot and another $10 million or so in ad spending in 2005, they may [...]