Debra Eckerling


The Super Bowl & Social Media

The Denver Broncos take on the Seattle Seahawks in Sunday’s Super Bowl. The experience is a dream social-media scenario.

7 Social Media Blunders to Avoid

Although there are numerous actions a company can take to improve client outreach, there are also many things to avoid. Social media errors show a lack of competence and lower the confidence levels of fans and followers.

LA Tech Spotlight: Angelo Sotira, Co-Founder & CEO, DeviantART

Los Angeles-based deviantART is the largest online social community for artists and art enthusiasts. Images in social media may have exploded over the last several years, but deviantART, founded in 2000, was way ahead of the curve.

Academy Awards Nominations & Social Media

Whether you live in Los Angeles – or just love the movies – it’s hard not to get caught up in the excitement of award season. The nominations for the 86th annual Academy Awards were announced on Thursday, and many sites hit the ground running: Let the social media frenzy begin.

6 Social Media New Year’s Resolutions

Now is the perfect time to evaluate your social media strategy and figure out how to be more successful in the new year. Here are 6 Social Media New Year’s Resolutions for 2014.

10 Tips for Proper Holiday Social Media Etiquette

It’s the end of the year, and party season is in full swing. Holiday party rules are a little different - guests are more likely to let their guard down, have a glass of something, and start posting without planning.Whether it’s a work party, a family event, or a purely social gathering, there is always the chance of a social media embarrassment waiting to happen. Don’t worry. There are things you can do to avoid awkward social media backlash.

Holiday Shopping & Social Media: 5 Fantastic Campaigns

Black Friday, Small Business Saturday, and Cyber Monday … It’s almost like social media was created to promote deals during the holiday shopping season.The post-Thanksgiving shopping season starts earlier every year. There were many people camped out days before in traditional Black Friday Shopping Style. Stores, such as Staples, had Black Friday deals all week. Others, opened their doors early on Thanksgiving Day.Here are 5 fantastic social media holiday shopping campaigns:

Social Media Professionals & Coworking

While friends who work at traditional companies are talking about holiday parties and potlucks, those who work on their own might be feeling like something is missing. After all, social media people are, by nature, social. The company atmosphere seems especially important for those who work developing virtual communities.

LA Tech Spotlight: Kyla Brennan, Founder, HelloSociety

Los Angeles is known for much more than the entertainment industry. A hub for startups, there’s no shortage of up-and-coming social and tech businesses. Great businesses frequently come from the […]

cyPOP: The Story of an LA-Based Social Startup

LA’s Tech scene is growing and, along with it, the number of LA-based social media sites. One of the most recent additions is cyPOP – a new type of social […]