David Ward

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Gaming Turns to Film Industry for Assistance

Performance Marketing

Can Hollywood movie studios save the video game business? It seems an unlikely scenario given the studies that suggest moviegoers are increasingly forgoing the latest film releases to spend their [...]

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Microsoft Looks to Marry TV, Gaming With Prime Xbox

Performance Marketing

Microsoft is moving closer to its goal of bringing the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive [...]

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Microsoft Migrates Xbox Into Prime Time

Brand Marketing

Microsoft is moving to bring the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of the popular [...]

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Microsoft Migrates Xbox Into Prime Time

Brand Marketing

SAN DIEGO Microsoft is moving to bring the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of [...]

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Warner Bros. Backs New Game Console

Performance Marketing

Warner Bros. is among the financial backers of a new gaming venture, OnLive, that promises to leverage cloud computing and broadband connectivity to provide high-end play of the latest video [...]

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Fox’s American Idol Gets iPhone App

Performance Marketing

FremantleMedia is launching a new mobile application for fans of American Idol. Apple iPhone and iPod Touch users will be able to get videos of the current 13 finalists in [...]

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Jay Cohen Tapped for MTV Games

Performance Marketing

Jerry Bruckheimer is hiring Jay Cohen, newly departed senior vp publishing Ubisoft North America, in a leading role at the video games division the veteran producer is launching with MTV [...]

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Sony Online Deals for PoxNora

Performance Marketing

Sony Online Entertainment has acquired the PoxNora collectible card game from Tucson, Ariz.-based Octopi as it looks to build on what has emerged as a successful category for the online [...]

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Fox Taps Senior VP for New Media

Convergent TV

20th Century Fox has named Gary Rosenfeld, former head of worldwide licensing and acquisitions for game publisher THQ, as its senior vp of new media licensing. Rosenfeld will oversee the [...]

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Paris Firm Buys Into GameTap

Performance Marketing

Time Warner’s Turner Broadcasting has found a partner for its money-losing GameTap service, announcing a deal with Paris-based Metaboli to create a global online gaming network. Under the deal, Atlanta-based [...]