Every four years, the world's attention turns to the sports and athletes of the summer games. But what do you really know about the people who spend hours each day following these events?
The Internet of Things (IoT), the slightly clunky term for the new generation of connected cars, homes, clothes and products, is already having a radical impact on consumer marketing. Based on Deloitte projections, a billion wireless IoT devices were shipped in 2015, a 60-percent increase from the year before.
Aside from the same title, CMOs today have a job that barely resembles the one they did ten, even five years ago. In fact, for CMOs at cutting-edge brands, marketing is only one of a wide range of responsibilities.
If pop culture has taught us anything, it's that everything is a fashion statement—sweatbands, anyone? With the popularity of smartphones and music streaming, a 24/7 soundtrack has become an emblem of this generation's cultural prerogatives—and along with it, headphone fashion.
In July of 2014, a prominent pop artist published an opinion piece in The Wall Street Journal that captured just how much the music industry had changed in recent years.