Chuck Stogel
Tony’s Pizza Dangles Free Bowling
Brand Marketing
Schwan’s Consumer Brands has signed a national, two-year partnership with the Bowling Proprietors Association of America whereby on-pack coupons on select frozen Tony’s Pizza products will offer a complimentary game [...]
Chipotle Tells Consumers: Make Your Own
Brand Marketing
NEW YORK Chipotle Mexican Grill touts its wide variety of menu items and ingredients in a campaign dubbed “My Chipotle.” A multimedia blitz in nine major Chipotle regions is at [...]
Chipotle Tells Consumers: ‘Make Your Own’ Fare
Brand Marketing
Chipotle Mexican Grill, looking to tout its wide variety of menu items and ingredients, has launched a fresh advertising campaign along with an interactive component called “My Chipotle.” A multimedia [...]
Pro Golfer Sorenstam Rolls Out Namesake Wine, Fragrance
Brand Marketing
Since she retired at the end of last season, Hall of Fame women’s pro golfer Annika Sorenstam has been keeping busy with an array of activities. This month, in conjunction [...]
Titleist Tees Up $4 Mil. for NXT Line
Brand Marketing
Titleist earlier this week broke the first three ads in what will be a series of nine new humorous TV spots in support of its NXT golf ball brand. Campaign [...]
It’s Insane! Crazy Eddie Returns
Brand Marketing
How insane is this? Magic Investments, a family owned, New York area firm has purchased the Crazy Eddie retail name and intends to bring it back in several forms, including [...]
Fashion Web Site Yoox.com Plans Eco-Sustainable Strategy
Brand Marketing
Online fashion retailer Yoox.com, in conjunction with the upcoming Earth Day on April 22, will launch Yooxygen, a new area on its Web site that will be home to various [...]
Nike, Playtex, Aquafina Join Fitness Challenge
Brand Marketing
The American Collegiate Intramural Sports group has signed six corporate sponsors, including Playtex Sport, Aquafina and Nike, to take part in the ACIS Fitness Challenge being conducted this spring on [...]
Amtrak On Board With Ethnic Effort
Brand Marketing
Amtrak on Tuesday, March 10, broke a new Acela Express print and online ad campaign targeting African American and Hispanic consumers. Meanwhile, the national railroad service on Wednesday, March 11, [...]
Nike Golf Celebrates Tiger’s Return
Brand Marketing
NEW YORK Nike Golf is commemorating the return of Tiger Woods to tournament golf this week after an eight-month hiatus with a 60-second TV spot breaking Wednesday and running through [...]