Charles Cooper


How The Economist Got Smart with Real-Time Data

James Wilson, the legendary founder of The Economist, probably had very little idea how many of his readers favored or opposed the Corn Laws. Nor did he likely have a clue how many people picking up the magazine were casual readers and not subscribers. He didn't need to.

Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior

Within the starts and stops of the auto industry, luxury vehicles have been one of the most resilient, consistent and profitable segments. But stronger sales have also meant greater competition, making it harder than ever for premier brands to stand out from the pack.