Cara Marcano
Entravision to Broadcast World Cup
Brand Marketing
LOS ANGELES Entravision Communications today said it would broadcast 2006 FIFA World Cup matches for the first time on FM radio stations in Dallas, Las Vegas and Los Angeles. The [...]
Telenovelas Available Online
Brand Marketing
NEW YORK Tvext, a new online television channel, is offering popular South American telenovelas in downloadable format for viewing on a computer.The first 20 episodes of Argentine novela Amor en [...]
Batanga Raises Capital for Marketing
Brand Marketing
NEW YORK Batanga, the privately held company that runs the Batanga.com Web portal, today said it received a $5 million investment from venture capital firm HIG Ventures. The money will [...]
Mexican Retail Chain Hires Shops for L.A. Entry
Brand Marketing
LOS ANGELES El Puerto de Liverpool, owner of high-end department stores in Mexico, has hired three agencies to handle the promotions, public relations and Web site chores for the rollout [...]
Grupo Mas Speaks for Georgia-Pacific
Brand Marketing
ATLANTA Georgia-Pacific, the manufacturer of paper products and building materials here, has launched a major initiative targeting Hispanic construction workers in several markets.The campaign, which rolled out this week in [...]
Apparel Maker Appeals to Hispanic Youth
Brand Marketing
NEW YORK Marketers at Reebok are planning an advertising campaign to promote the company’s new Spanglish Web site, barriorbk.com, which has drawn more than 5,000 unique visitors since it was [...]
Reebok Promotes ‘Spanglish’ Site
Brand Marketing
NEW YORK Marketers at Reebok are planning an advertising campaign to promote the company’s new Spanglish Web site, barriorbk.com, which has drawn more than 5,000 unique visitors since it was [...]
MBNA Puts Hispanic Business Into Play
Brand Marketing
NEW YORK MBNA America Bank, the credit card company purchased last month by Bank of America, has launched a search for an agency to handle its U.S. Hispanic outreach, the [...]
L’Oreal Signs ‘Desperate Housewife’ Longoria
Brand Marketing
NEW YORK Desperate Housewives star Eva Longoria signed a $2 million exclusive worldwide endorsement contract with L’Oreal Paris, a division of L’Oreal USA, the company said.Longoria’s first commercial for L’Oreal, [...]
Levenson, Legion Share Their Specialties
Brand Marketing
NEW YORK Levenson & Hill has partnered with Hispanic shop Legion Advertising to provide general-market and Latino advertising services for all their clients, the agencies said.Among other brands, the partnership [...]