Calvin Palmer
‘Polishing the Crown Jewel’
Brand Marketing
McCann-Erickson South-west rolls out a $25-30 million media campaign on behalf of Texas Instruments this week.The Dallas shop has produced two 30-second television spots and four print ads that will [...]
McCann Gets E-Busy
Brand Marketing
McCann-Erickson Southwest has landed a new business-to-business interactive account worth as much as $20 million.Houston-based Trade-Ranger, a venture established this summer by 14 energy and petrochemical companies, selected the Houston [...]
30-Second Love Story for Legend
Brand Marketing
The Richards Group’s newest television spot in the “Upgrade” campaign for Legend Airlines takes off this week.The 30-second ad shows a couple saying their loving goodbyes at the carrier’s terminal [...]
Dallas Hospital Unifies Account
Brand Marketing
Richards/Gravelle, an affiliate of The Richards Group, has won the approximately $2 million consolidated account of Children’s Medical Center.The Dallas-based hospital put its account into review one month ago to [...]
Oklahoma Shops Go Interactive
Brand Marketing
In an attempt to meet the growing demand from clients for e-commerce services, two agencies have launched interactive divisions.Visual Image and Third Degree, both based in Oklahoma City, will offer [...]
TV Comedies for TXU
Brand Marketing
Publicis in Mid America is out to generate laughs in a new television campaign on behalf of energy supplier TXU.The agency’s Dallas office has created five 30-second spots, which will [...]
Fogarty Klein Monroe Into Help Wanted Radio, TV
Brand Marketing
Fogarty Klein Monroe has formed a joint venture with Recruitment Advertising Services to create a broadcast employment advertising boutique.The new Houston-based entity, Fogarty Klein Monroe/RAS, has already captured a major [...]
McCann Gets E-Busy
Brand Marketing
McCann-Erickson South-west has landed a new business-to-business interactive account worth as much as $20 million.Houston-based Trade-Ranger, a venture established this summer by 14 energy and petrochemical companies, selected the Houston [...]
Richards Calls on Teens for Nokia
Brand Marketing
Nokia, a player in the mobile phone field, is launching a new branding campaign aimed at the teen market.Created by The Richards Group in Dallas, the print ad features Jennifer [...]
In Bromley’s Favor
Brand Marketing
The saga of the $4.6 million San Antonio Convention & Visitors Bureau advertising account has finally ended with victory for Bromley Communications.“The city voted that it was time for change [...]