There are many ways we consume content today, from the simple to the complex. And there are a variety of ways in which we consume food. Can food marketers merge the two and get results? For a few fast food brands, unconventional content marketing, from stories to emojis, proved to be the catalyst that inspired a long-lasting conversation with consumers.
When it comes to food marketing, brands have gone all in on #foodporn, which is used to caption 'provocative' images of food on social media. As one of the most popular hashtags on Instagram, #foodporn provides marketers with an opportunity to gather data that can be used not just on social, but across other marketing channels as well.