Brian Mossop

Alt Image Text

Mobile Health App Helps Expecting Mothers in Bangladesh

Performance Marketing

Thirty years ago, the mortality statistics for expecting mothers in Bangladesh were grim. In 2002 things were not much better as the risk of dying from pregnancy in Bangladesh was [...]

Alt Image Text

One-touch Conference Call Dialing with MobileDay

Performance Marketing

Conference calls can be a pain. Just consider some of the factors that must align for success: correct dates and times, proper dial-in numbers and access codes. To that end, MobileDay [...]

Alt Image Text

Gap Narrows Between Online Mobile and Desktop Site Traffic

Performance Marketing

  According to PR Newswire, mobile devices globally accounted for 35% of website visits during June 2013, a 5% increase from the previous month. Some of the traffic is presumably through mobile [...]

Alt Image Text

Now Is The Time to Capitalize on the $27 Billion Mobile App Market

Performance Marketing

According to BtoBOnline.com, the mobile app market will hit $27 billion this year, a drastic year-over-year growth. The report cited, from ABI Research’s “Mobile OS, Browsers and Applications Research Service,” said [...]

Alt Image Text

Facebook Reader Could Entrench The Social Media Giant in Mobile

Performance Marketing

Since Google said it would shut down its RSS reader, other web and app companies have started jockeying for position within the space. The latest announcement came from Facebook, which believes [...]

Alt Image Text

Android Mobile Malware on The Rise

Performance Marketing

Mobile malware increased 155% in 2011, and 614% from March 2012 to March 2013, according to CNET and a white paper by Juniper Networks.

Alt Image Text

Mobile Healthcare Market Will Hit $23.49 Billion by 2018

Performance Marketing

A new report from Markets and Markets says that between 2013-2018 the mobile health market will increase from $6.21 billion to $23.49 billion, a compound annual growth rate of 30.5%.

Alt Image Text

Voxer’s Plan to Merge The Old And New of Mobile Messaging

Performance Marketing

Mobile messaging company Voxer wants to combine the “push-to-talk” cellular features once used by carriers such as Nextel, who served the enterprise market in the late ’90s, with other business-centric [...]

Alt Image Text

CoTap, a Corporate Mobile Messaging App, Raises $5.5M Series A

Performance Marketing

  Two former Yammer executives have raised $5.5 million to build CoTap, a mobile messaging app for the workplace, according to TechCrunch.

Alt Image Text

Mobile Marketing and Sales to Skyrocket by 2015

Performance Marketing

According to a report from the Mobile Marketing Association (MMA), mobile sales will hit $400 billion by 2015, boasting an annual growth rate of more than 50% between 2010-2015, as reported [...]