Brendan Irvine-Broque
The Facebook Marketing Bible April 2012 Edition Is Now Available
Performance Marketing
The new Timeline format for Facebook pages brings new opportunities for marketers and advertisers on the platform. Optimize your Facebook page for the new format with the April 2012 edition [...]
Facebook adds new public data to page Timelines, lets businesses assess competitors
Performance Marketing
As part of the latest update to pages, Facebook has made new public insights data accessible to any user who visits a page. While the new public insights are not likely [...]
Facebook monetizes users logging out with premium ad placement on logout page
Performance Marketing
Facebook announced today that premium ads will be displayed on a new “logout experience” page, immediately after Facebook users log out of Facebook using their desktop web browser. This is [...]
Facebook launches mobile ads: Sponsored Stories and Premium page post ads within News Feed
Performance Marketing
At today’s fMC event in New York City, Facebook announced that Sponsored Stories and Premium ads will begin to appear in News Feed on m.facebook.com and native iOS and Android [...]
Facebook introduces Reach Generator packaged advertising solution to boost page posts
Performance Marketing
At today’s fMC event in New York City, Facebook announced Reach Generator, a new premium advertising solution for large clients seeking to reach a higher percentage of fans via sponsored [...]
Liveblogging Inside Social Apps: Social Apps for Marketers and Brands, Maximizing Audience Engagement
Performance Marketing
We’re at the San Francisco Design center, blogging Inside Network’s third annual Inside Social Apps conference. The final panel of the day focused on how marketers and brands can use [...]
60 million monthly users engage with apps on Facebook mobile platform; average 5 times per month
Performance Marketing
Facebook Director of Product Management Carl Sjogreen revealed that more than 60 million monthly users engage with mobile applications via Facebook, 320 million times per month since the mobile platform [...]
Facebook reveals it actively increased ad prices in Q4 2011
Performance Marketing
In its S-1 filing earlier today, Facebook revealed that it took steps to increase the reserve price in its advertising auction system, which increased the minimum bid for some advertisers. [...]
Facebook beta plugin turns any website into an Open Graph app
Performance Marketing
This post is an excerpt from the NEW, revamped Facebook Marketing Bible — a major update to the leading resource for marketing and advertising strategies on Facebook. If you’re interested [...]
How Facebook Comments impact Google search rankings
Performance Marketing
This post provides a brief introduction to Google’s update; content publishers and webmasters should read on for the full, free, overview at The Facebook Marketing Bible. Google’s November 2011 changes [...]