Billboard Staff
Avon Searches for ‘Voices’
Brand Marketing
Avon has launched Avon Voices, its first global online singing talent search for women and songwriting competition for men and women. The judging panel for the talent search includes Fergie, [...]
The 5 Worst (and Best) Ad Songs of All Time
Brand Marketing
The right song can help a product shine — but the wrong one can hit an off note. Billboard consulted with a six-person panel of experts in advertising and branding [...]
Report: EchoStar Targets Sirius XM Debt
Convergent TV
Charles Ergen’s EchoStar Corp has quietly accumulated a substantial portion of Sirius XM Satellite Radio Inc’s maturing debt in what could be the first salvo in an attempt to take [...]
MTV.com To Be Remastered
Brand Marketing
NEW YORK — MTV.com expects to undergo a massive relaunch this summer, sources say. “The relaunch will be total: not a single page from the old MTV.com will be the [...]