Betsy Sharkey

SAG Strike Looms Over Upfront

Media Buyers May Delay or Reduce Buys If Dispute Drags On LOS ANGELES–If the potential for a strike by the Screen Actors Guild still exists as the May upfront season […]

Interactive Quarterly: WARNER’S WEB

At the WB Online, the challenge is to ensure that the phrase “online entertainment” isn’t an oxymoron. While CityWeb was taking shape in the Hollywood corridors of Warner Bros. Online […]

Spin the Bottle

It was a classic Hollywood power play—a Coca-Cola Classic. Two weeks ago, at virtually the same time that Michael Ovitz was installing a new boss at MGM on behalf of its owner, Credit Lyonnais, the top marketing executive at Coca-Cola Co. was abruptly out.