Barry Janoff

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Adidas Appeals to the Court

Brand Marketing

The start of the 2008-09 NBA season will come with a lot of support from league marketing partners, but perhaps none so extensive as adidas

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FTC Shuts Down ‘Spam Gang’

Brand Marketing

NEW YORK Just when you thought no one cared that your e-mail box was overloaded with spam, along comes the Federal Trade Commission to prove you wrong. The FTC said [...]

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Presidential Candidates Hit the Internet Trail

Brand Marketing

Presidential candidates who include Internet, wireless and other forms of new media as a key part of their election campaign are more likely to attract young voters than candidates who [...]

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FTC Shuts Down ‘Spam Gang’

Brand Marketing

Just when you thought no one cared that your e-mail box was overloaded with spam, along comes the Federal Trade Commission to prove you wrong. The FTC said late Tuesday [...]

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Bridgestone Pumps Up NFL Deal

Brand Marketing

Bridgestone Firestone North American Tire, Nashville, Tenn., the official tire of the NFL, will be back for a third consecutive time when it sponsors the Super Bowl XLIV halftime show [...]

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HP, NBA in Multiyear Pact

Brand Marketing

NEW YORK Hewlett-Packard has signed a multiyear deal with the National Basketball Association to become the league’s official partner in the personal computer and printing categories. The global deal will [...]

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Hewlett-Packard Inks Deal with NBA

Brand Marketing

Hewlett-Packard has signed a multiyear deal with the NBA to become the league’s official partner in the personal computer and printing categories. The global deal will see activation in the [...]

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Timex Runs (26.2 Miles) on Time

Brand Marketing

Timex may want to revive its classic tag, but with a slight change. The company has signed a four-year deal to become the first official timekeeper of the ING New [...]

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Activision Signs Brad Jakeman as Creative Officer

Brand Marketing

Videogame company Activision, whose titles include the successful Guitar Hero series, said today that Brad Jakeman has been named to the newly created position of chief creative officer. Jakeman will [...]

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U.S. Mayors Call for ‘Green Revolution’

Brand Marketing

A new report from the U.S. Conference of Mayors calls for a “green revolution” and said if it takes place, 4.2 million new “green” jobs could be created in the [...]