Aw Staff

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New York Times Paywall Subscription Instructions No More Complex Than Affordable Healthcare Act

Performance Marketing

Dear New York Times reader, Hi, it’s me, Arthur, again.

 After reading the first FAQ message we sent explaining our new Digital Subscriptions and Premium Products policies, a lot of [...]

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Bürgi Tapped for Top Starcom Role

Brand Marketing

Michael Bürgi, former editor of Mediaweek, has been named svp, global corporate communications for Starcom MediaVest Group. Bürgi will officially join SMG on March 14 and report to SMG global [...]

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Solid Showing for the Oscars on ABC

Convergent TV

THE PROGRAMMING INSIDER Monday, February 28, 2011   Primetime Ratings: Weekend Results   Ratings Box: What’s Hot/What’s Not   On the Air Tonight: Prime-Time Programming Options   TV Tidbits: Notes [...]

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Convergent TV

THE PROGRAMMING INSIDER Thursday, February 24, 2011   Prime-Time Metered Market Wednesday Ratings: Idol Rules; Shedding for the Wedding DOA on The CW   National Ratings in Prime-Time: Week of [...]