Aimee Deeken
Market Profile: Los Angeles
Brand Marketing
Surviving and thriving in the nation’s largest Hispanic market requires a niche product, a targeted audience, a local emphasis — and being free helps, too.The 7.5 million Hispanics in Los [...]
At A Glance
Brand Marketing
IF YOU’VE CONSIDERED Boston’s Spanish-language media options over the past couple of years, your first impression may have been that there wasn’t much to choose from, nor any surprises.But changes [...]
Stewart, Sirius Partner for Radio Channel
Brand Marketing
NEW YORK Martha Stewart has added a 24-hour radio channel to her already crowded work schedule. Sirius Satellite Radio and Martha Stewart Living Omnimedia today announced the creation of a [...]
Caution Ahead
Brand Marketing
I t’s been a long recovery slog for the business-to-business industry, requiring more patience than analysts first anticipated. Since the dot-com bubble burst four years ago, B-to-B titles haven’t had [...]
MindShare
Brand Marketing
Going to New HeightsMeryl Norwicki, Melissa Ebanks, Rachel Castino, Sean Sympson and Tracey MallarWanted: Internet Dating site seeks traffic-heavy billboard and adventurous single woman for mid-winter live outdoor ad campaign. [...]
‘Texas Monthly’ Reinforces Lone Star Roots
Brand Marketing
NEW YORK Texas Monthly has infused a ranch-size amount of Texas taste and sensibility into its latest redesign, unveiled in the May issue.“When you work at a magazine, you manage [...]
Magazine Report: Startup of the Year – Teenage Tasteland
Brand Marketing
While other titles on the crowded teen scene go boy-crazy, Teen Vogue sets itself apart with a fashion-forward formulaJust nine days before Amy Astley’s second child was born, in June [...]
Changes on Tap for ‘Globe Magazine’
Brand Marketing
NEW YORK In an effort to attract younger readers and new advertisers, The Boston Globe Magazine will relaunch on March 7. The newspaper, owned by the New York Times Co., [...]
Media All-Stars 2003: Out of Home – Scott MacDuffie
Brand Marketing
Give him a campaign with tight deadlines and complicated buys, and he thrivesScott MacDuffie’s upbringing explains a lot about why he excels at his job. As the youngest of seven [...]
IQ Interactive Quarterly: Teens Tell All
Brand Marketing
Teen magazine Web sites get the 411 for, and about their readers 24/7.Editors of teen magazines know their readers can’t wait for the next issue to read about Clay Aiken’s [...]