Adweek Staff


Did Trump Run the Best PR Campaign of 2016?

This is a guest post by Curtis Sparrer, principal at Bospar.

These Were the Hottest Apps, Games and Gadgets of 2016

History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game […]

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year

The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also […]

What PR Pros Need to Know for Trade Show Success

This is a guest post by Curtis Sparrer, principal at Bospar.

Here Are the Most Indispensable Executives in Marketing, Media and Tech

Marketing chiefs represent the single largest cohort in this year’s 
Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.

How Effective Is PR? The B2B Sequel

This is a guest post by Curtis Sparrer, principal at Bospar.

How to Empower Women in the Workplace

This is a guest post by Shira Fine, vice president of communications at SKDknickbocker.

When Does Media Coverage Push People to Visit a Company’s Site?

This is a guest post by Curtis Sparrer, principal at Bospar.

How to Manage Client Expectations, Timelines and Future Goals

This is a guest post by Courtney Lukitsch, founder and principal at Gotham PR.