Adweek Staff


Ford Increases Ad Spending in Brazil

RIO DE JANEIRO – Ford is to complete 75 years here and intends to increase advertising investments by 40%, to $20 million in 1993. The company is announcing six product […]

New Domino’s Campaign Brings Back Old 30-Minute Delivery Guarantee By Jim Kir

ANN ARBOR, MICH. – Domino’s guaranteed 30-minute delivery campaign is making a comeback along with a new animated character for the str

In a new campaign launched by its agency Grey Advertising/N.Y., Domino’s is once again playing up its 30-minute delivery gurantee after downplaying it from ads during the past couple of […]

Olds Holds No Shockers In Review By David Kile

DETROIT – When Oldsmobile contacts advertising agencies to be finalists this week in its $140-million review, sources here said there should be no shockers. Expected

The complexion of the review, expected to be decided next month, has changed dramatically since it began last September. After visiting more than a dozen agencies, the selection committee – […]

Brazil DM-9 Opens 94 Subsidiary

RIO DE JANEIRO – DM-9, one of Brazil’s hottest creative shops, has opened a subsidiary agency called 94. The new shop will specialize in handling political parties and candidates. Nizan […]

REGRETS?: Tough First Year for Chicago CDs By Jim Kirk and Beth Heitzma

In a little more than a year since four new creatives were named to tune-up the creative engines of DDB Needham; Foote, Cone & Belding; and J

Few campaigns have made other creative directors stop and talk. New business has slowed to a crawl, and business from current clients, an early sign whether or not a creative […]

More Ads, Less Use for Smokeless Tobacco

WASHINGTON – According to the Federal Trade Commission’s semi-annual report on smokeless tobacco, chaw, plug and dip manufacturers got less bang from their advertising buck in 1991. Though advertising and […]

Pick and roll By Alan Pell Crawfor

The story is true. Wally Snyder saw it with his own eyes. Wally, of course, is president of the American Advertising Federation, which sponsored the 1978 conference where it happ

We may soon find out. As Bill Clinton’s choice for Secretary of Labor, Reich has achieved Cabinet status. But even without portfolio he would be one of the the most […]

A $10 BET: In-House or Out?

Should a client ditch its ad agency and set up an in-house agency instead? Unsurprisingly enough, the 4A’s thinks that would be a bad idea. Last month, O. Burtch Drake, […]

GRAND BLVD.: A LOOK BACK AT A STRANGE AND STRESSFUL AUTOMOTIVE YEAR By DAVID KILE

1992 was a strange and stressful year for a town so dependent on the church known as the auto industry. But for many reasons it was

1992Recently deposed General Motors chairman Robert Stempel was helluva good man, whose biggest downfall was that he is loyal to a fault, and had the wrong job. I’d have a […]

SEMI-PERPETUAL MOTION: A Little Traveling Music for These Hall of Fame Inductees

As if a starring role in the Old Testament weren’t enough, Moses now has achieved the honor of induction in the Frequent Traveler Hall of Fame by dint of his […]