Adam Lovallo


With New Facebook Stream, Compelling Feed Stories Can Lead to Faster Viral Growth

As is typical, Facebook’s latest redesign triggered a torrent of user feedback. This time, Facebook responded quickly by tweaking the home page stream. In response to complaints that too much […]

Facebook Platform Leaders: We’re Related Climbs Into 4th Overall

Facebook’s demographics are shifting now that it has grown to over 175 million active users: users of the site are now generally older and more geographically dispersed than ever before. […]

The MySpace Platform, One Year Later: Games Dominating

Just over one year has passed since the launch of the MySpace Developer platform on February 5, 2008. At that time, MySpace opened up the platform for all developers. Now, […]

Deeper Look At A Facebook Platform Leader: SocialCalendar Pursuing Virtual Goods, Movies

While the very top of the Facebook platform – apps the like of Super Wall and Top Friends – has remained relatively static over the past year, new applications have […]

AppData: JibJab Replicates ElfYourself Success on Facebook

Jibjab’s ever popular creation, ElfYourself, is a major digital marketing success story. Building on the campaign’s success last year, this holiday season Jibjab partnered with OfficeMax to promote the ElfYourself […]

AppData: Traffic updates on Slide and RockYou!

Since the initial launch of the Facebook platform, Slide and RockYou! have battled for top developer status. While RockYou! has continued to acquire applications as a means of expansion, Slide […]

NoLimit Apps Show Gifting Can Still Go Viral

Basic applications based on “gifting” or “tossing” virtual items, such as food or pillows, were once a staple of the Facebook platform. As Facebook tightened their platform policies, however, a […]

Industry Perspectives: Q&A with Roy Pereira and Colin Smillie of Refresh Partners

As more brands seek to establish a presence within Facebook, a number of social media agencies are helping to bring brands into the fold via the Facebook application platform. Refresh […]

Taking a Deeper Look at Application Traffic Over the Last 30 Days: 6 Examples

Although there has been a lot of speculation in the last few weeks, the long term impacts of the profile redesign on the Facebook platform have certainly yet to be […]

Facebook Announces 25 New fbFund Recipients

Today, Facebook named the 25 new recipients of the latest fbFund funding cycle. From a pool of over 600 applicants, fbFund awarded 25 $25,000 no-strings attached grants. Each first round […]