Portrait of Aaron Shapiro

Aaron Shapiro

Aaron Shapiro is the former CEO of agency Huge.

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Here’s What Happened When I Gave Up My Phone for a Week

Performance Marketing

I relied solely on my Apple Watch and AirPods, and it was liberating.

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How Marketing Will Change in a Post-Phone World

Performance Marketing

It will rewire the way we think about marketing, experience design and the world around us.

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6 Ways Marketers Can Get Augmented Reality Right

Performance Marketing

New iPhones and AR platforms are ushering in an era rich in possibilities, but not all ideas will justify the effort.

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Why Cannes Lions Is a Showcase of Marketing’s Future

Performance Marketing

A reluctant Cannes newbie (who happens to be the CEO of Huge) talks about how the festival won him over.

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Why Rent When You Can Own?

Brand Marketing

A few weeks ago my wife and I had dinner at a friend’s house. We raved about the meal. When we got home we were greeted with a friendly e-mail [...]