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CES 2017
  • 3 Trends From CES That Marketers Really Need to Pay Attention To Embrace sensuality, systems and reactions

    I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere ……

  • Why the Most Important Word in 2017 Will Be 'Experience' Brands need to find the space for differentiation

    The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings. It's not about a single big launch anymore, but ……

  • 5 Internet of Things Products Marketers Should Keep an Eye on This Year From smart mirrors to wearable emotion trackers

      brightcove.createExperiences(); LAS VEGAS—If you took a tour of the show floor at CES 2017, you know that among a few other trends including virtual reality, the Internet of Things had its moment in 2017. With ……

  • As Tech Trends Come and Go, Arc Innovation Leader Argues Bots and AI Are Here to Stay Nick Jones on which innovations have staying power

      brightcove.createExperiences(); LAS VEGAS—Each year at CES, more new technologies and intriguing gadgets are unveiled to thousands of attendees. With so many new products on the show floor, and so many trends, ……

  • What CP+B's Top Creative Technologists Learned From This Year's CES Joe Corr, Corey Szopinski also talk Domino's and NBA2K

      brightcove.createExperiences(); LAS VEGAS—Like many agency creatives this year, Joe Corr and Corey Szopinski came to CES to soak up the leading edge of tech and see how CP+B's brands might benefit from ……

Media, Marketers and Shaq Hit CES

Panels and parties and Snaps

Earlier this month, media and marketing execs joined nearly 170,000 tech nerds in Las Vegas for CES, the world's largest consumer electronics showcase organized by the Consumer Technology Association. Here,…

3 Trends From CES That Marketers Really Need to Pay Attention To

Embrace sensuality, systems and reactions

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued…

Why the Most Important Word in 2017 Will Be 'Experience'

Brands need to find the space for differentiation

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is…

5 Internet of Things Products Marketers Should Keep an Eye on This Year

From smart mirrors to wearable emotion trackers

  LAS VEGAS—If you took a tour of the show floor at CES 2017, you know that among a few…

As Tech Trends Come and Go, Arc Innovation Leader Argues Bots and AI Are Here to Stay

Nick Jones on which innovations have staying power

  LAS VEGAS—Each year at CES, more new technologies and intriguing gadgets are unveiled to thousands of attendees. With so…

What CP+B's Top Creative Technologists Learned From This Year's CES

Joe Corr, Corey Szopinski also talk Domino's and NBA2K

  LAS VEGAS—Like many agency creatives this year, Joe Corr and Corey Szopinski came to CES to soak up the…

Why Brands Can't Let AI, VR Hype Blur the Importance of Mobile

Undertone's Franchi sees smartphone ubiquity as marketing's real opportunity

  LAS VEGAS—For Eric Franchi, cofounder of Undertone, CES 2017 was the year that the connected home truly arrived, with…

How Corning Is Marketing One of the World's Oldest Technologies as the Key to the Future

A look at the glass company's concept car, unveiled at CES

  LAS VEGAS—Amid the teeming mass of months-old technologies here at CES is one that's more than 5,000 years old.…

Deutsch CTO Explains Why Content Will Drive VR, and Where It Will Be in 5 Years

Trevor O'Brien gives us his takeaways from CES

  LAS VEGAS—It's no surprise to see virtual realty is yet again on the tops of marketers' minds at CES…

Nick Offerman Trolled CES by Helping to Unveil a 'Device Like No Other'

You might recognize this 'sentiment-delivery system'

LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out…

Why More Brands Aren't Making Quality Virtual Reality and Augmented Reality Experiences

Omnicom Media Groups exec weighs in

  LAS VEGAS—Despite virtual reality being around for some time now and augmented reality picking up speed, consumers havne't been…

Automakers Hijack CES, but It's as Much About the In-Car Experience as the Vehicles

MDC execs talk trends and the rise of content

  LAS VEGAS—The experience of driving an automobile in 2017 isn't as dreamy as the one Toyota presented at CES this week with its Concept-i vehicle. And no wonder: The Concept-i,…

Here's What It's Going to Take for Brands to Win Over Consumers in 2017

According to a new Wunderman study

What does it take for a brand to be wanted by consumers in today's world? A new study from agency Wunderman examines how brands can achieve new engagement criteria that…

Wieden + Kennedy, Builder of Famous Brand Voices, Seeks New Ways of Talking at CES

Plus, what its in-house publishing and tech units are working on

  LAS VEGAS—There's been much hand-wringing among marketers over the disruptive effects of rapid technological change. But the way Wieden + Kennedy sees it, if you've built a strong voice for…

Tinder Is Reminding CES Attendees That Real-Life Love Beats Virtual Reality

Spoofs VR and promotes old-fashioned meetings

While Consumer Electronics Show attendees scope out the hottest virtual reality at the Las Vegas Convention Center this week, Tinder is promoting another kind of VR—very real. In a video released…

Carnival Is Going to Customize Its Cruises With Wearable Tech

Ocean Medallion will provide personalized experiences for guests

Carnival Corp. cruises will soon be throwing overboard its wrist bands and keycards for a new kind of wearable tech. Today at the Consumer Electronics Show in Las Vegas, the global…

Turner Just Launched a Full-Service, In-House Sports Marketing Agency for Brands

Building long-term partnerships with Turner Ignite Sports

From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers. One year after unveiling Turner Ignite, its insights-powered unit focused on content and…

The New York Times and IBM Are Promoting a New Movie With Their First Augmented Reality Mobile App

A Pokemon-Go style hunt for science and math

The New York Times, a pioneer of using virtual reality in journalism in 2016, has teamed up with IBM to begin entering the world of augmented reality. Today, at the Consumer…

How Interbrand Uses CES to Help Its Clients Talk to Their Customers About Technology

Crystallizing complexity, from automotive to voice activation

  LAS VEGAS—Technology consistently holds the wondrous promise of improving people's lives. But if consumers don't understand a new technology, or find its potential in their everyday lives to be opaque,…

Here's What Agency Execs Are Looking for During CES 2017

AI, VR and IoT will be front and center

If you're in the worlds of tech, media or advertising, chances are the anticipated themes of the annual Consumer Electronics Show this week in Las Vegas will be of little…

AOL Hopes These 2 New Ad Formats Will Thwart Off Ad Blocking

Including giving out free Verizon data

AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads. By…

Samsung Just Revealed at CES That It's Sold 5 Million Virtual Reality Headsets

The company also debuted several products

While Samsung may have made some less than friendly headlines in 2016 thanks to concerns about exploding phones, the Korean tech powerhouse has no doubt been a leader in bringing virtual…

L'Oreal Made a Smart Hairbrush That Analyzes Beauty Habits and Suggests Products

Includes data-fueled mobile app

Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach that collects and analyzes grooming patterns to recommend the…

What Marketers Need to Know About Internet of Things Data Security in 2017

Former Pentagon webmaster on uncharted territory

If nothing else, 2016 taught the world that data security has become incredibly critical. In the fourth quarter alone, Yahoo saw more than 1 billion accounts breached, the DNC's emails…

3 Truths About Creativity in the Age of AI

What you should already be doing about the future

AI. AR. MR. Voice. Bots. Beacons. Wearables. Data. Big Data. Bigger Data. Goosebumps, am I right?! Recently, I was invited to a dinner party. At the bar, this guy rolled up beside me sporting…

Why CES Is a Key Incubator for Marketing Execs

What happens to brands in Vegas won't stay in Vegas

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest…

5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence

Starbucks, Lowe's and others roll out robots

The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe,…

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Tinkering with the future

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data,…

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