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CES 2016
  • 9 Agency Execs Share Their Biggest Takeaways From CES Which tech trends will matter to marketers?

    Agency executives are back from the futuristic frenzy known as CES, where more than 150,000 people met in Las Vegas to talk about everything from self-driving cars and emotive robots to virtual reality and even a Lean Cuisine ad-blocking ……

  • 6 Numbers That Help Sum Up What People Were Talking About at CES This Year From Netflix's global expansion to smart fridges

    It's been a busy week at the Consumer Electronics Show, which brought an estimated 150,000 to 170,000 attendees to Las Vegas and provided a glimpse at the future of technology. Here are six intriguing CES-related numbers that grabbed ……

  • Two of the Most-Used Apps at CES This Year? Tinder and Grindr Looking for new romance as well as new tech

    While the Consumer Electronics Show is all about the latest in tech innovation, even geeks are on the lookout for love connections. Especially geeks, perhaps.  This week, Vector Media offered CES attendees free WiFi via shuttle buses ……

  • Here Are 4 Reservations Agencies Still Have About VR as a Viable Marketing Tool Medium is growing, but doubts remain

    From Oculus finally announcing its long-awaited price and shipping date to GoPro CEO Nick Woodman saying that "there's nothing gimmicky about VR," virtual reality was one of the biggest draws at this year's Consumer ……

  • Some Executives at CES Are Still Looking Forward to Advances in TV Screens Spotify's Jeff Levick is one of them

      brightcove.createExperiences(); Spotify may be a player in the audio space, but its chief revenue officer, Jeff Levick, remains stoked about advances in TV screens that he's seen on the floor of CES this ……

9 Agency Execs Share Their Biggest Takeaways From CES

Which tech trends will matter to marketers?

Agency executives are back from the futuristic frenzy known as CES, where more than 150,000 people met in Las Vegas to talk about everything from self-driving cars and emotive robots to…

6 Numbers That Help Sum Up What People Were Talking About at CES This Year

From Netflix's global expansion to smart fridges

It's been a busy week at the Consumer Electronics Show, which brought an estimated 150,000 to 170,000 attendees to Las Vegas and provided a glimpse at the future of technology. Here…

Two of the Most-Used Apps at CES This Year? Tinder and Grindr

Looking for new romance as well as new tech

While the Consumer Electronics Show is all about the latest in tech innovation, even geeks are on the lookout for love connections. Especially geeks, perhaps.  This week, Vector Media offered CES…

Here Are 4 Reservations Agencies Still Have About VR as a Viable Marketing Tool

Medium is growing, but doubts remain

From Oculus finally announcing its long-awaited price and shipping date to GoPro CEO Nick Woodman saying that "there's nothing gimmicky about VR," virtual reality was one of the biggest draws at…

Some Executives at CES Are Still Looking Forward to Advances in TV Screens

Spotify's Jeff Levick is one of them

  Spotify may be a player in the audio space, but its chief revenue officer, Jeff Levick, remains stoked about…

What No One Talks About When It Comes to VR: Porn

Virtual sex could be big business, notes one agency exec

  Talk about taboo! John Sheehy, Starcom Mediavest Group's president of global operations, went where few executives are willing to…

Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things

Immersive connection could change everything

  Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and…

Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’

Mashable's CRO sees 4-year lag in transformative insights

"While we're in the golden age of innovation, we're in the stone age of data." So says Mashable chief revenue…

The Connected Home Is Getting Better, Faster, Cheaper, SapientNitro CTO says

And how iteration at CES will help marketers

At CES 2016, there's been some geeky whining that there isn't enough new tech. But Sheldon Monteiro, CTO at SapientNitro,…

Despite Its Dark Side, the Internet Still Gives the White House’s CTO Hope

Megan Smith on the Web’s power to solve problems

  The White House's chief technology officer, Megan Smith (who technically works for the Office of Science and Technology Policy), may…

GoPro CEO Says Someday Soon, Its YouTube Videos Could Have VR Viewing Options

Brand is ready to move swiftly as headsets hit the market

GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips. During YouTube…

One Frustration About Driverless Cars: They Follow Every Single Rule of the Road

YuMe's Jayant Kadambi explains the aggravation

  YuMe co-founder and CEO Jayant Kadambi, in Las Vegas for meetings at CES, says he loves the idea of…

Programmatic TV Needs to Advance as Quickly as Social and Mobile

MullenLowe Mediahub's Sean Corcoran also wants it to be less boring

  Sean Corcoran, director of innovation at MullenLowe Mediahub, wants to see advances in programmatic television match the pace and…

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle

Dmexco co-founder sees connectivity as his festival's central theme

  As the smart home and car create a more connected lifestyle for consumers, the consolidating and quickly evolving ad-tech…

Under Armour's New HealthBox Fitness Tool Combines a Scale, App and Wearables

Brand reportedly invested $1 billion to build the tech

Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables…

OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream

Monica Karo says that will happen soon

Virtual reality's day in the sun is coming soon, says Monica Karo, CEO of OMD USA, which hosted a…

Going to the Movies Could Be a Fully Interactive Experience by 2020

Screenvision CEO says sensors will improve audience connections

While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely…

How Car Companies Are Now Competing With Google and Apple for Smart Systems

Travelers' CMO Lisa Caputo thinks innovation will push everyone forward

As the automotive giants continue to advance connected and autonomous car technology—which was very much on display across CES—Travelers…

Lean Cuisine Has Created a Way to Block TV and Web Ads That Mention 'Diet' or 'Weight Loss'

Twist on ad blocking is part of brand's lifestyle focus

Every January, a slew of television ads and social posts bombard folks with health-related New Year's resolutions using words like "diet" and "weight loss." Now, a campaign from Lean Cuisine…

Here’s What the Mashup of Tech in Amazon Echo Could Mean for Marketers

Why J&J's CMO loves the 'people-centered' device

Alison Lewis, Johnson & Johnson's CMO, is no stranger to CES. But something she's noticing this year is the…

Why 3-D Printing Won't Catch On as a Mass-Consumer Trend

ZenithOptimedia's strategy head says don't buy the hype

Though 3-D printing has been a hot tech topic at recent CES conventions—and still is, in some ways—Jane Lacher,…

For T-Mobile, Netflix's Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy

Branding svp also sees huge potential for wearables and health

T-Mobile took a bit of a bandwidth gamble recently by offering unlimited free video streaming from popular services like…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Plus, why the tracker in his CES badge is so scary

As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown…

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

Technology Isn't Just Moving Us Beyond Cash. It's Changing the Definition of Money

Bank of America's Tariq Hassan on the future of finance

There's a revolution going on in new high-tech options for consumers to handle their finances, and it could eventually…

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

  It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

What's Keeping Cash Alive? A Lingering Lack of Trust in Payment Technology

Sam's Club's Sonya Gafsi wants to help change that

Despite numerous advances in connectivity in this tech-driven world, consumers will only stop using cash when they feel more…

At CES, General Motors Becomes First Automaker to Livestream on Facebook

Event rolled out the electric Chevy Bolt EV

If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all…

How the Human Brain Is Really the Most Important Software in a Gadget-Crazy World

What Visa's Shiv Singh looks for at CES every year

CES may be the preeminent showcase for all things tech, but it helps to remember that no tech will…

How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing

Kargo CEO on dynamic personalization for consumers

In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly…

Why Consumers Might Shed Wearables by 2020 and How Sensors Can Shape the Future of Ads

Undertone co-founder Franchi's predictions at CES

Speaking as the entire wearable technology armada descends on Las Vegas for CES 2016, Eric Franchi, co-founder of digital…

Netflix's Content Chief Just Perfectly Summarized How the TV Industry's Been Broken Since Birth

Netflix execs had a lot to say at the streaming giant's CES keynote today, but amid all the flashy trailers and big global news, one compelling tidbit was largely overlooked. CEO…

Netflix Is Now a 'Global TV Network' After Launching in 130 New Countries

CEO Reed Hastings flips the switch during CES keynote

Netflix has truly gone global. During a keynote at the Consumer Electronics Show this morning, Netflix co-founder and CEO Reed Hastings turned on the streaming service in 130 countries, including…

Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van

Could be on the road by 2020

While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing…

Twitter's Goal at CES: Show How It Makes Everything 'More Shareable, More Live'

Social giant's brand strategist on its integration into culture and tech

The pace of tech innovation over the past decade will seem positively glacial compared to what will happen in…

Why Visual Search Will Become a Marketing Obsession in the Coming Years

MediaLink's president on how tech should enhance daily life

Speaking on the eve of CES 2016, Wenda Harris Millard, president and COO of MediaLink, discusses how developments around…

5 Fun Tech Devices to Get You Through the Winter

Plus a jacket that transforms into a travel pillow

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera,…

Why Innovid's Co-founder Loves Speaking to His Machines

Tal Chalozin on conversational-tech adoption

Everyone knows Siri. But people may one day be just as familiar with Alexa, the conversational user interface for…

How Forbes Got 42% More Readers to Turn Off Ad Blockers, and 6 Other Intriguing Stats

Lots of digital-marketing data already during CES week

The Consumer Electronics Show in Las Vegas runs through Saturday, and there's marketing data aplenty being released due to the huge event, especially on the connected-car front. There are more than a…

5 Wearable Technology Brands Marketers Need to Know About at CES

So long, Apple Watch

Last year, Apple Watch and Fitbit were on seemingly every tech-savvy marketer's wrist. But as wearable technology gets more sophisticated, so do the products tech companies are pitching to brands and…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

Infographic: What Auto Buyers Want From Connected Cars, Today and Tomorrow

Shoppers are seeking both cool features and safety

Exclusive research from Autotrader shows that future car buyers don't want to sacrifice safety in the name of high tech. But they also desire the cool bells and whistles that…

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

4 Ways to Catch Robots' Attention With Your Marketing

Artificial intelligence often first line of contact with consumers

Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016

Is a Periscope camera coming soon?

When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40…

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