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2015 CES
  • Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook Marketers have 6 seconds to entice users to click

    Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot ……

  • 6 Marketing Experts Tell You What You Need to Know About CES 2015 A chat with the smartest people in the room

    Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the vast convention center floors for their clients. Well, if you never made ……

  • For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes Marketers increasingly find a home among gadgets

    When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it. Indeed, companies ……

  • 5 Startups That Marketers Must Look for at CES Ad innovation is all part of the show

    Some of the most innovative companies at the Consumer Electronics Show don't make gadgets. They make the services that run on gadgets—services of increasing importance to marketers. These companies are flocking to Las Vegas to show how ……

  • Here Are the Most Important Events for Any Ad Tech Addict Headed to CES An insider's guide to parties, panels and VIPs

    While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be found in the event's less-crowded corners. These are the hotels, parties, ……

See Which Celebrities and Moguls Showed Up at CES in Las Vegas [Photos]

Electronics show attracts Ashton and Snoop

The Consumer Electronics Show in Las Vegas last week attracted a diverse crowd, from suited CMOs to A-list celebs. Here's a look at some of the hottest events.

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Marketers have 6 seconds to entice users to click

Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video…

6 Marketing Experts Tell You What You Need to Know About CES 2015

A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

7 Far Out Technologies That Marketers Must See at CES

The future is all about getting what we want, when we want

Eureka Park is full of the technology that will infuse marketing for years to come. This is the area at the Consumer Electronics Show where the most high-concept, innovative and…

Whirlpool Hopes to Take a Spin With Virtual Reality

Homeowners can find the right appliance before they enter the store

Whirlpool was on top of the appliance/technology convergence two years ago when it launched its Sixth Sense Live collection, so it's no surprise the brand aims to be a major…

CES Is Becoming a Startup Showcase, and Even Big Brands Are Glad

LG's Dave Vanderwaal shares his favorite finds and how the show's evolving

Stopping by Adweek's video headquarters at the Aria in Las Vegas, Dave Vanderwaal, vp of marketing for LG Electronics USA's home entertainment and appliances division, said he took in his…

Concerns About Privacy and Data Collection Starting to Ease at CES

Huge D.C.'s managing director credits improved value exchange

As one Consumer Electronics Show conventioneer put it this week, with the rapid development of connected technology creating massive streams of personal—and potentially hackable—data, the Internet of Things should really…

CES Needs to Have a Much Larger Focus on Mobile to Stay Relevant

Starcom MediaVest Group CEO only saw small advances this year

In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances…

What This Year's Tech at CES Lacks in Innovation, It Makes Up for in Affordability

360i's Sarah Hofstetter says the other big trend is social video's explosion

To one digital agency CEO, this year's Consumer Electronics Show lacked a bit in innovation. But 360i's Sarah Hofstetter wasn't disappointed, because what she did notice across the board was…

IHeart Radio's Bob Pittman Has Heard the Future, and It's Not Just Japanese Robots

Listening at CES for audio's next big thing

Given that radio's his main business, Bob Pittman has spent a good part of Consumer Electronics Show 2015 on the lookout for cool innovations in the audio world. Whether it's working…

AOL Closely Watching How Technology Is Altering Television at CES

CMO Allie Kline sees big implications in Dish's Sling TV

A recurring theme at this year's Consumer Electronics Show is that the mega conference has evolved into a cultural crucible that reveals how rapid advances in technology are reshaping the…

Pandora's CMO Thinks Sony's New Walkman Is as Cool as the Return of Vinyl

CES veteran is on the hunt for the next big things in music

Among Sony's announcements at CES 2015 was the unveiling of a high-end Walkman, which intrigued audiophiles everywhere. One of them, naturally, is Pandora CMO Simon Fleming-Wood, who stopped by Adweek's…

What If You Could Check LinkedIn on Your Bathroom Mirror Every Morning?

Site sees big potential in the smart home of the future

You get up late for work and rush into the bathroom to get ready. In the scramble you can't quite recall your meeting schedule for the day or important background…

8 Gadgets That Are Mesmerizing the Crowds at CES This Year

From smart cars to 'selfie sticks'

The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become…

Take a Peek Inside Sony's Home of the Future in This Virtual Tour

Tech integration in every room—even above the bed

Sony's home of the future, called the Life Space UX, is all about screens. Screens projected everywhere. Interactive screens on the kitchen table. Screens in the shower. Even screens on…

Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts

Ubiquitous at CES, they'll soon take over your car and yoga pants

Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year. Jack Smith,…

Mindshare CEO Shares Hits and Misses So Far From #CES2015

Connected cars will bring huge media opportunities, Colin Kinsella says

As with every other agency CEO at the Consumer Electronics Show in Las Vegas this week, Mindshare North America's Colin Kinsella is spending 18-hour days scoping out the latest tech…

Your Dog May Soon Get Outfitted With Wearables

At least that's what PetSmart's Jessica Hearl is hoping as she scours CES for the latest trends

Will your dog or cat someday sport Web-connected wearables? That's what PetSmart's senior manager of integrated media Jessica Hearl is out to learn at CES. The pet store chain executive…

Why Your Car Is Now Closer to Becoming One Big Mobile Device

OMD's Mainardo de Nardis also explains why wearables just aren't there yet

Mainardo de Nardis, OMD Worldwide's global CEO, has been to many a CES, and he's seen it morph from a techie and hobbiest showcase to a massive bazaar where anyone…

Here's to a Retail Future Where You Don't Look Like an Idiot in Wearable Tech

JCPenney director says gadgets may become fashionable (eventually)

Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke…

Sunglass Hut Focuses on Virtual Shopping and Google Glass Technology

Customers won't need to enter a store to buy glasses

Sunglass Hut's senior director of marketing Todd Borgerson caught up with Adweek at the Omnicom Media Group party on the eve of the Consumer Electronics Show to talk about the…

Porsche Says Improving Connectivity in New Car Models Is a Top Priority This Year

Luxury brand also focused on wearables

The evolving relationship between cars and tech is a huge focus of the Consumer Electronics Show 2015, and luxury brand Porsche is no exception. Speaking with Adweek during the Omnicom Media Group opening…

This Global CEO Can't Wait for Artificial Intelligence to Take Over

'It's going to be massive in the next few years'

PHD Worldwide CEO Mike Cooper stopped by the Omnicom Media Group party at Hyde Bellagio in Las Vegas the night before the start of the Consumer Electronics Show. He shared…

Why This Agency Chief Is Stoked About the 'Internet of Things'

It's all about connection for Omnicom's Daryl Simm

Omnicom Media Group held a party for its clients and bigwigs at Hyde Bellagio to kick off this year's Consumer Electronics Show. Adweek caught up with host Daryl Simm, chairman…

Facebook Exec Says Oculus Rift's Potential Will Be Discovered in Early Experimental Stage

Carolyn Everson sees marketing applications to follow

Dropping by the annual Omnicom Media Group opening night CES party for its clients at the Hyde Bellagio club in Las Vegas, Carolyn Everson, Facebook's vp of global marketing solutions,…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

5 Startups That Marketers Must Look for at CES

Ad innovation is all part of the show

Some of the most innovative companies at the Consumer Electronics Show don't make gadgets. They make the services that run on gadgets—services of increasing importance to marketers. These companies are…

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

Adweek's VIP Guide to CES Side Trips in Las Vegas

From shopping to nightlife to art, our tips for unforgettable experiences

Thousands will pour into Sin City this week for the annual Consumer Electronics Show, a destination where even the the most seasoned conference goer can become overwhelmed with the sheer…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

These Will Be the 6 Hottest Categories at CES

Drones, robotics, awesome TVs and more

Wearables will be even more wearable. TVs more viewable. Drones more available. 3-D more printable. This year's Consumer Electronics Show will feature everything from biometric socks to 3-D scanners, and…

The Sin City Startup Scene: Get to Know Las Vegas' Emerging Tech Icons

Zappos' success has spawned a Silicon Valley outpost in the desert

You've heard plenty about the burgeoning tech scene developing in Tinseltown, but what about Sin City? Take a road trip a few hours east of Los Angeles and you'll find…

10 Ingenious Charging Devices to Keep Your Phone Alive Anywhere

Revive your battery from your bag or a backwoods stove

Are you constantly checking the battery level of your phone? Do you have a tiny panic attack when it dips below 20 percent? You’re not alone— many suffer from “nomophobia,”…

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CES 2015: That's a Wrap

Executives share their takeaways from the week in Las Vegas

Adweek responsive video player used on /video. brightcove.createExperiences(); Executives from Starcom MediaVest Group, Starcom USA, PlaceIQ and IAB share their takeaways…

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