These 5 Women Are Shaping How We View and Engage With Our Sports Heroes

They talked with Adweek about using data and marketing tech to change the game.

Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright

The Olympic gold medalist and World Cup champ talks about a Lifetime deal that will give the NWSL stability and higher visibility.

The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans

Here's our second-annual list of the MVPs of the sports marketing world.