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Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off

This is the first year of a new $240 million media rights deal for women's soccer.

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How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary

Presented by Puma, Shattered Glass highlights four WNBA MVPs.

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Fanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos

Trading card brands like Bowman are marketing to both new generations and die-hard collectors.

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Exclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign

The creative for ESPN's NWSL campaign comes from agency Preacher.

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Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm

Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.

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Exclusive: Bay FC Debuts First Brand Campaign Ahead of NWSL Season

The Bay FC brand campaign, ‘B Legendary,’ came from Bay Area agency Partners in Crime.

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Exclusive: Sue Bird Joins Deep Blue as First Partner and Chief Strategy Officer

WNBA legend Sue Bird will help shape Deep Blue into the agency of record for women’s sports.

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As Women’s Volleyball Breaks Records, Brand Interest Is Spiking

ESPN saw 76 advertisers in the 2023 NCAA tournament—a 69% year-over-year increase.

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‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for Brands

Commissioner Cathy Engelbert on media rights, sponsorship opportunities and future expansion.

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Naomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis

With a 2024 tour return, the phenom builds brands with a winning team.

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Exclusive: New Firm Deep Blue Shakes Up Women’s Sports and Entertainment Landscape

Founded by Giant Spoon's Laura Correnti, Deep Blue wants to be the agency of record for women's sports.

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Champions of Change: 24 Women Who Are Transforming the Sports World

The athletes and executives at the top of their game.

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Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her

The basketball star is among the top female NIL earners in the US.

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NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal

The $240 million deal spans CBS Sports, ESPN, Prime Video and Scripps Sports.