Is Ikea’s ‘Lamp’ Ad by Spike Jonze the Best Rug-Pull in Advertising History?

John Matejczyk picks his three favorite ads.

A Look Back at a Masterpiece of ‘Gotcha’ Advertising That Was Both Prank and Tearjerker

Tuesday Poliak picks her favorite ads ever.

What Does It Take to Have an Effective Mar-Tech Strategy in 2017?

In this video, Gartner for Marketers' analyst says brands need a long-term plan.

Here’s How to Explain 5 Mar-Tech Buzzwords to Your Co-Workers

In this video, Andrew Frank, vp and distinguished analyst at Gartner for Marketers, lays them out in layman’s terms.

5 Years Later, the Guardian’s ‘Three Little Pigs’ Still Blows the House Down

Hill Holliday's Kevin Daley picks his favorite ads ever.

How Avis Brilliantly Pioneered Underdog Advertising With ‘We Try Harder’

David Angelo picks his three favorite ads.

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

A video roundup of marketing thought leadership on authenticity

This Classic 1980s Cigar Commercial Is One of Britain’s Funniest Ever

Sketch comedy meets advertising in Hamlet campaign.

How Even Basic Human Connections Can Increase Brand Affinity

How to break through consumer mistrust.

Why Employees Are the Best Link Between Brands and Customers

Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.