As a touchstone of the advertising and marketing community, it only makes sense that Adweek would seek to provide industry professionals with content in the form of one of the most accessible and engaging mediums — video. Adweek Original Video is a collection of interviews and discussions with marketing leaders, up-and-coming brand stars, and important faces within the industry that provide insight into the challenges and changes that must be overcome to remain successful. Adweek Original Video features videos on some of the most memorable and impactful advertising commercials and campaigns and how they drove their brand to success.

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Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign

The brand and agency Alto talked in detail about the epic ad.

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Advice for Brands Working With Creators, From Creators

From the essential elements of a successful partnership to what inspires them.

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Adnatomy: How Crown Royal Turned to Canada and Dave Grohl for a Hit Super Bowl Ad

Crown Royal enlisted Foo Fighters frontman Dave Grohl to pay tribute to Canada during the Super Bowl.

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How Microinfluencers Are Upending Brand Marketing and Customer Interactions

For companies, working with user-generated content has pros and cons.

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Kentucky Derby Horse or Ad Agency: Do You Know?

The ad industry's favorite race-themed game is back for a sixth consecutive year.

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Circular Fashion: These Brands Are Working to Transform Textile Production

Evrnu, For Days, Remake and SuperCircle shape the industry’s sustainable future.

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How Measurement Is Evolving—and What Everyone’s Still Getting Wrong

Plus, what’s top of mind for the industry heading into upfront talks.

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The Right Way to Build Brand Love by Hopping on Viral Trends

The Paralympics’ lighthearted TikToks contrast the industry's conventional disability content.

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Adnatomy: GoFundMe Uses AI Animation to Bring Donation Stories to Life

The fundraising platform turned to cutting-edge generative tech.

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Why You Can’t Skip Accessibility When Marketing on Social

Brands could be missing out on nearly a quarter of their audience.

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Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’

It's more a 'Super Bowl experience' than a one-off commercial.

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Adnatomy: ESPN Revives Its Iconic ‘This Is SportsCenter’ Campaign

Agency Arts & Letters and the network shot four spots in a single day.

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Marketers Make New Year’s Resolutions and Preview 2023’s Biggest Buzzwords

Plus, what they are most excited looking ahead to this year.

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Adnatomy: KAYAK Gambles on Funny Social Commentary

Why the travel site decided to poke fun at conspiracy theorists.

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Behind the Creator: Michael Le

The Joystick founder discusses the intersection of two emerging markets.