Exclusive: Verizon, Subaru and Walmart Kick Off ACC Football on The CW
The CW added Verizon, Subaru and Walmart as ACC Football season-long sponsors.
Mark Marshall Officially Named NBCU’s New Ad Sales Chief
Mark Marshall is named NBCUniversal's new ad sales chief, serving as interim chairman since May.
ABC Makes Last-Minute Changes to Fall Lineup Amid Ongoing Strikes
ABC switches its fall lineup premiere dates amid strikes, moving The Golden Bachelor to Thursdays.
Exclusive: Netflix Closes First Upfront Season, Doubles Ad Tier Monthly Active Users to 10 Million
The company secured deals at 'top-of-market pricing' for streaming.
Disney Closes Upfront With Commitments ‘In Line’ With Prior Year
According to the company, growth was driven by sports and streaming.
The CW’s Upfront Volume ‘Basically Flat’ in a Down Market
The network is approaching the negotiation finish line in its first year under Nexstar.
Paramount Streaming Losses Shrink, Subscribers Reach 61 Million
DTC advertising revenue grew 21%, but streaming lost $424 million.
CBS Reveals When Yellowstone Will Make Its Fall Debut
The network plans series premiere dates starting in September.
Warner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up, Subscribers Down
The company lost 1.8 million subs globally.
Why Nickelodeon’s First-Ever Super Bowl Is a Game-Changer for the Big Game
Advertisers can use different creative based on network.
Warner Bros. Discovery Restructures Ad Sales Team Ahead of Upfront Close
The agency-centric strategy puts the portfolio under a single point of client contact.
TelevisaUnivision Has Best Upfront in Nearly a Decade for Volume
Sports offerings, including the Super Bowl, were a big growth driver for the company.
Ongoing Writers and Actors Strikes Postpone Emmy Awards
The ceremony had been scheduled for Sept. 18 on Fox.
Exclusive: Peacock’s Love Island Activations Are Here to Steal Your Heart
The company is partnering with Google Pixel, Spotify and Tinder for marketing integrations.
Peacock Climbs to 24 Million Subscribers as Industry Strikes Continue
The streaming service lost $651 million in the second quarter.