How Disney Got Hundreds of Sponsors for Its Holiday and Sports Content
Disney's holiday and sports content is drawing major sponsors.
Telemundo Leadership Shakeup: Luis Fernández Replaces Beau Ferrari as Chairman
He replaces Beau Ferrari, who will transition to a senior adviser position with NBC News Group.
CBS Sets 2024 Primetime Schedule for Strike-Delayed Scripted Series
Tracker stays in the post-Super Bowl spot, Matlock and Poppa's House move to next season.
Alison Levin Surprisingly Exits Roku to Join NBCU’s Ad Sales Leadership
NBCUniversal also elevated Karen Kovacs to president of client partnerships.
Amazon Sells Out Black Friday NFL Game Ads and Surrounding TNF Games
Black Friday NFL game inventory sold out, according to Amazon.
Inside NBCUniversal’s Bigger, Brand-Filled BravoCon 2023 in Las Vegas
NBCUniversal's BravoCon in Las Vegas brings in 20 brands and expanded partnerships.
Netflix’s Ad Tier Hits 15 Million Monthly Active Users Ahead of 1-Year Anniversary
Netflix's ad tier reaches 15 million global monthly active users, says advertising president Amy Reinhard.
YouTube Among First Companies to Announce 2024 Upfront Week Plans
Brandcast will return to Lincoln Center through 2026.
Netflix Adds Almost 9 Million Subscribers While Increasing Prices … Again
The streaming giant's password crackdown continues to bring results.
Amazon Reveals First Black Friday NFL Game Advertisers
And yes, Thursday Night Football is preparing for Taylor Swift.
Exclusive: Netflix Names Amy Reinhard President of Advertising, Jeremi Gorman Exits
Jeremi Gorman had served as the streamer's ads leader since September 2022.
Everything You Need to Know About AMC+’s New Ad Tier
AMC+ ad tier launches at $4.99 per month.
Writers Strike Ends as Sides Reach Tentative Deal
The writers strike has a possible end in sight with a new deal between the WGA and the AMPTP.
Fuse Media Closes Upfront With Double-Digit Growth in Volume
The Latinx-owned company reached high single-digit CPM increases
Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.