How the Producers Behind RuPaul’s Drag Race Went From Extreme to Mainstream
Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground—so fringe that only the cool kids would like it—when they launched a talk show starring [...]
Are Advertising Agencies Glamorous Enough to Attract Hollywood Creatives?
Creative professionals who just a few years ago would have shunned the agency and branding worlds are working off a new script today, seeking jobs at shops and, in some [...]
4 Lessons Hollywood Can Teach Brands About Winning Big Audiences
For decades, marketing has been predicated on interrupting someone else's content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are [...]
How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional [...]