5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

There's no question that a celebrity can bring instant attention to your marketing campaign.

Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]

Here’s How Lisa Vanderpump Went From Restaurateur to Reality TV Tour de Force

Lisa Vanderpump isn't what you'd call a typical housewife. More obvious descriptors would include businesswoman, style icon, activist and, of course, reality TV tour de force.

How In-N-Out Became the Small Burger Chain With the Massive Following

Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino Freeway overpass. But to those in the know, this is holy ground: No. 13752 Francisquito is a precise replica of the original 1948 In-N-Out Burger.

Here’s a Look at How YouTube Became an Entertainment Powerhouse

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent.

Digital Media Management Turns Movie Stars and Brands Into Social Media Pros

Specs Who Vp Adam Reynolds (l.) and CEO Luigi Picarazzi What Full-service agency Where Los Angeles

Take a Video Tour of 72andSunny’s Sprawling Space in Howard Hughes’ Old Office

When American business tycoon, inventor and filmmaker Howard Hughes headquartered Hughes Aircraft in Los Angeles' Playa Vista neighborhood, he probably couldn't have imagined that it would someday become home to one of the most innovative and creative advertising agencies around.

Good Storytelling Is the Secret to Happy Clients and Consumers, PMK-BNC CEO Says

Specs Current gig CEO, co-chairman at PMK-BNC Previous gig CEO, chairman and co-founder at BNC

Meet the Ridiculously Cute Pets That Come to Work at L.A.’s Canine-Crazy Ad Agencies

Striking that perfect work-life balance can be quite the challenge for those of us with little ones at home, their slobbery faces pressed up against the window, waiting for mom or dad to get home and give them some love—before they take it out on a favorite pair of shoes or all over that new rug.

The LAPD Hopes Digital Billboards Can Reach Distracted Drivers

In addition to being famous for its per capita concentration of movie stars, Los Angeles has a distinction that it's far less eager to boast about. It's among the most dangerous cities in America if you happen to be a pedestrian crossing the street. A 2012 report by the National Highway Traffic Safety Administration ranked L.A. as the No.