Gen AI Skeptics: Ad Agencies Weary of Half-Baked AI Tools
Prompt engineering emerges as a new skill set that agency employees are trained on.
Small and Midsize Agencies Find Landing New Business Increasingly Difficult
A survey of small and mid-sized agencies revealed a bleak new business outlook and internal strife.
Havas Chicago’s Staged Funeral Prompts Questions About Mental Health Activations
The agency created '11 Minutes Funeral Home' to increase suicide awareness.
BBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis’ data [...]
Nearly 300 Agencies—and 6 Major Holding Companies—Are Working for Fossil Fuel Clients
So far, more than 700 agencies, 1,900 individual creatives and 55 creators have signed Clean Creatives' pledge to turn down work for fossil fuel companies.
With Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively Expanding
The London-based agency is gunning for the title of world's largest independent.
How to Make In-Housing Work for Your Company
Technology is your best asset when it comes to hybrid operating models.
Two Indie Agencies—Crossmedia and Joan Creative—Partner on Media and Creative to Achieve Scale
Their new JoanxMedia offering reimagines reintegration.
Will This Revival Be the One That Sticks for Crispin Porter + Bogusky?
Stagwell is making a big play to make the once iconic agency relevant again.
In 2021, 73% of Agency Leaders Were White. In 2022, It Was 90%.
How agency execs are pushing diversity forward while the industry goes backward.
GenAI Will Force a New Business Model for Agencies
Agencies shouldn’t sit on the sidelines forever, but there is some merit in spectating.
What Happened to Chicago Portfolio School? Students and Staff Want to Know
The executive director disappeared before the January term.
These Agencies Prioritized Sending Early-Career Creatives to Cannes
Cannes' exclusivity can squelch networking opportunities for young people that need them most. Some agencies are changing that.
What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching
Collective costs can run as high as $1.2 million.
Why Omnicom Media Group Now Manages Business Development for All Its Agencies
Why it's introduced group-level branding for all of its agencies.