The Metaverse Multiverse: How Companies Are Navigating a Virtual Wild West
South by Southwest could offer a glimpse into the emerging spaces.
Austin-Based Artist Combats Gentrification With Immersive AR Experience at SXSW
In an effort to highlight the growing gentrification issue in Austin creative agency The Many partnered with artist Harper Biewen for a social media and augmented reality initiative, “What Once [...]
Cannabis Doc From Cresco Labs Hits SXSW as Weed Content Goes More Mainstream
The short documentary is the latest piece of original cannabis-themed content to break into film festivals.
What Penske Media’s 50% Stake in SXSW Means for the Festival, and Its New Owner
Eyeing editorial expansion, PMC will unveil a slate of new activations for Billboard, Sportico, Rolling Stone and Vibe.
SXSW Doubles Down Against Calls to #BoycottTexas: ‘We Are Committed to Staying and Fighting’
Some activists have called on the event to abandon its hometown of Austin.
Looking Ahead to 2022, SXSW Is Drawing on the Lessons of the Pandemic Years
As organizers look to 2022, they’re figuring out what to keep and what to toss from SXSW Online.
In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles
The publisher’s 23 brands have operated individually –– until now.
Here’s What the VR Experience at SXSW Looks Like
South by Southwest, the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week.
Ava DuVernay Hopes Her Array Crew Database Is Obsolete in 10 Years
The database is designed to improve inclusion on Hollywood sets.
Post-Trump’s Presidency, The Daily Show Still Has No Shortage of Comedic Targets
Producers and writers are having internal conversations on deciding just how much publicity to give to certain topics.
Apple TV+’s Breakout Hit Ted Lasso Is Supposed to End After Just 3 Seasons
But one co-creator wants to keep the series going 'for the next 50 years.'
How Shondaland Is Expanding Hits Like Bridgerton Beyond TV
Shonda Rhimes' production company is taking a platform-agnostic approach to new stories.
What Austin Looks Like Today as the All-Virtual SXSW 2021 Gets Underway
Adweek spoke to event organizers, brands and agencies about how they're approaching SXSW.
Here’s How Brands and Marketers Are Navigating the All-Virtual SXSW 2021
Marketers aim to focus on learnings while navigating Zoom fatigue.
Mashable Unveils a Shoppable, Virtual House Experience
The brand is collaborating with Walmart for the activation.