Roku and Shopify Partnership Brings Easy Checkout to Streaming TV
The launch partners include True Classic, Ergatta and Olly.
Shannon Ryan Shines at Telling the Stories of Disney’s Top Storytellers
The Brand Genius honoree makes a marketing splash across the company’s linear and streaming platforms.
The Muppets’ Electric Mayhem Band Records a New Single With Spotify in Star-Studded Spot
The Electric Mayhem, like many bands making a comeback, is recording new music, including their first single exclusive to Spotify.
NBCUniversal Promotes Film Chief Donna Langley, TV Content Head Susan Rovner Exits
The shakeup is one of the first major moves for Comcast president Mike Cavanagh since taking over.
Max Uses Augmented Reality to Promote Season 3 of Warrior
Interactive murals offer AR experiences in three U.S. cities to promote the show's third season.
3 Questions Marketers Should Be Asking About Alternative Currencies
As the industry converges on big data for cross-screen measurement, we need to ensure big data starts with a direct consumer relationship.
How Telemundo’s World Cup Marketing Is Scoring Audience Goals
All 64 women’s matches will be broadcast in Spanish across linear and digital platforms.
How Keia Clarke Is Transforming the New York Liberty
The team's CEO is building a legacy in Brooklyn.
Warner Bros. Discovery Launches New Pre-Roll Offering for Digital Sports Properties
Exclusive: Partners can activate on Bleacher Report and House of Highlights.
Exclusive: FreeWheel Launches Viewer Experience Lab to Create a Better Ad Environment
The ad-tech platform and MediaScience want to create a better ad environment.
A Conversation With Former MediaLink CEO Michael Kassan and UTA’s Jeremy Zimmer
Together the pair discussed the impact of AI on the entertainment industry
Ahead of Walking Dead’s New York Spinoff, Zombies Take a Bite of the Big Apple
AMC's real-world activations look to bring fans along for its fictional universe expansion.
Exclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes
In partnership with Mischief, an in-person activation and comedic posters target festivalgoers.
A Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense
Though Amazon is mum on a recent report, buyers would welcome the new offering.
Here Are the Top 10 YouTube Ads of the Year
Streamers have a strong presence in the annual Cannes Ads Leaderboard.