Netflix Beats McDonald’s, Nike as Gen Alpha’s Favorite Brand
Streamer ranked 'coolest' brand among 7- to 14-year-olds.
There’s No Hurting Hulu’s Latest Live Sports Campaign
Hulu's Live Sports campaign features Eagles QB Jalen Hurts in a 30-second spot.
Only Murders in the Building Gets to a Better State With New Season 3 Sponsors
The Hulu series welcomes 17 brands, including in-show integrations from State Farm.
From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV
From Roku to Netflix, publishers are pushing the boundaries of ad tech and commerce.
In Disney’s Push for Streaming Profitability, More Price Hikes Are Imminent
Bob Iger reveals subscriber numbers for Disney+'s ad tier, with plans to steer more customers to it.
Exclusive: Netflix Closes First Upfront Season, Doubles Ad Tier Monthly Active Users to 10 Million
The company secured deals at 'top-of-market pricing' for streaming.
Paramount Streaming Losses Shrink, Subscribers Reach 61 Million
DTC advertising revenue grew 21%, but streaming lost $424 million.
Peacock Climbs to 24 Million Subscribers as Industry Strikes Continue
The streaming service lost $651 million in the second quarter.
How the Stars of Prime Video’s Hawaiian Series Are Shifting the Surfing Wave
The three elite athletes discuss their new Prime Video series and much more.
New Roku Partnership to Help Fans Watch Women’s Sports Ahead of World Cup
Apartments.com is the first sponsor of Women’s Sports Zone.
Netflix’s Latest Subscriber Gains Aren’t a Good Sign for Password Sharing
The company added 5.9 million new paying customers.
Advertisers Prefer Premium Video Despite Economic Uncertainty, According to Comcast Report
The company released its annual findings, noting that traditional TV is still a media plan staple.
Exclusive: Just Women’s Sports and Adobe Team Up for In-Studio World Cup Show
The eight-episode series is hosted by Katie Nolan and soccer star Midge Purce.
Tubi Taps Vimeo Chief Anjali Sud as New CEO
The exec replaces founder Farhad Massoudi.
The Biggest Questions From the HBO-Dominated 2023 Emmy Nominations
The Warner Bros. Discovery network pulled in 127 nominations, but will that impact the brand's changing strategy?