Social Data: Making Marketing More Transparent

Opinion: The traditional methods of gauging consumer sentiment via interviews and carefully conducted research, while still perhaps producing some valuable insights, are just no longer equipped to meet the requirements that marketers demand.

Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content.

Entering the Golden Age of the Six-Figure Freelancer

Opinion: Freelancing is the new pinnacle of a professional’s career path. In addition to hitting and surpassing the magic six-figure mark, independent professional work has opened up a new avenue for creatives to pursue projects that pay the bills, but also intrigue, inspire and fuel them.

How Facebook’s Efforts to Combat Fake News Will Affect Link Previews From Publishers

The next battleground in Facebook’s war against fake news is the link previews on shared posts from publishers.

Twitter Will Livestream FYF Fest Saturday and Sunday

Twitter announced that it will livestream the FYF Fest music festival, marking the first U.S. music festival to be livestreamed by the social network, as well as the first streaming pact for FYF Fest.

Nintendo Switch Online Mobile App Launches on iOS, Android

The app allows users to engage with game-specific services, invite friends to play games via social media and more.

What Marketers Should Know About Facebook and Native Advertising

Opinion: The challenge for brands isn’t so much deciding if Facebook is right for them, but rather learning how to personalize management of the channel and properly track attribution between Facebook and other touchpoints in today’s omnichannel sales environment.

Facebook Says It Will Start Testing a Subscription-Based News Product in October

Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday.

YouTube: Here’s How to Create a New Playlist on Mobile

Did you know YouTube allows you to create new video playlists without leaving the YouTube mobile app?

Facebook Has a New VP of Communications for WhatsApp, Instagram, Messenger

Rachel Whetstone called for a ride away from Uber in April and arrived at Facebook to fill a newly created post.