While the native targeting capabilities of the leading social platforms, derived from the first-party data of its users, are compelling when applied properly, many marketers have interpreted this too literally and have focused their paid social activation efforts on audience targets that are too narrow and, therefore, have much lower match rates, so campaigns are falling short of targets.
As part of this update, Facebook's suicide prevention tools have been integrated into Facebook Live.
Users can now turn on three new notifications filters, which will mute notifications from accounts without a profile picture, or without a verified email address or phone number.
This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first and second installments here, and stay tuned for future installments. Share your own favorite tips in the comments—we’d love to hear from you.
Gen X and Baby Boomers use Facebook more than Millennials, but everyone uses Facebook more than any other social network.
Endorsement-driven advertising network Adlove shared its strategy for business-to-business companies to generate leads via Facebook ads, in infographic form.
Periscope users can now create closed groups, in which the creator is the only user who can add or remove members, or change the group's title.
Building a productive social media team remains a challenge for contemporary organizations. Problems arise when employees are not sourced properly, traditional hours are imposed and oft-derided millennials are not managed effectively.