Here’s Why You’re (Probably) Wasting Money on Influencer Marketing

Opinion: Underperforming influencers will fall out of consideration, along with platforms that only focus on social vanity metrics.

Facebook Will Introduce Canvas Templates for Its Collection Ads

Facebook Collection ads will soon receive a touch of Canvas.

Face Filters Can Now Be Added to Instagram Live Videos

Instagram users can now add face filters to their Instagram Live videos.

Facebook Found Another Way to Keep Mobile Users From Leaving

Facebook doesn’t want you to leave Facebook, even if the apps you’re leaving Facebook for are owned by Facebook.

How Facebook Is Stepping Up for Victims of Hurricanes Maria and Irma

The Caribbean and the Southeastern U.S. continue to face the wrath of hurricane after hurricane, and Facebook continues to help.

Facebook Messenger’s M Now Suggests GIFs and Quick Replies or Launches Fandango

Facebook announced three new suggestions from M that are launching for U.S. users Thursday.

Pinterest Introduced New Shortcuts for iOS 11

Pinterest introduced new shortcuts for its iPad and iPhone apps in conjunction with Apple’s rollout of its iOS 11 operating system.

Twitter Celebrates Rosh Hashanah With an Emoji

Twitter is marking the Jewish new year with a hashtag-triggered emoji for Rosh Hashanah.

3 Practical Tips for Live Broadcasting You Need to Know Right Now

Opinion: Here are three real, practical tips to make live broadcasting less intimidating and help you master the skill of creating live videos.

Nielsen Social Content Ratings, Week of Sept. 11: A Draw Springs an Upset

The 69th Annual Primetime Emmy Awards generated a substantial number of interactions across Facebook and Twitter, but the event was outpointed by two sports events.