Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement.
The National Basketball Association’s All-Star Weekend ran a fast-break to the top of the Nielsen Social Content Ratings for the week of Feb. 13.
Instagram is getting a new head of communications, as David Swain announced via an Instagram post that he will leave his post in April, after aiding in the transition of successor Kristina Schake.
Facebook’s Analytics for Apps is now being used by more than 1 million applications, websites and chat bots, and those apps, sites and bots have two new features to play with.
eBay partnered with Snupps to allow users of the item organization app to buy and sell items on eBay within the Snupps app.
Staying focused when you work online isn't easy. There are a million-and-one distractions a few clicks away, and if you're not careful, your five-minute "break" turns into a wasted hour or more.
The Snapchat-like Status feature WhatsApp began testing last November started officially rolling out to users of the Facebook-owned messaging application Monday.
When ads are relevant, creative and well-delivered, consumers enthusiastically embrace them. They even share those they relate to on social networks just as they share content, giving quality ads new relevance and a social/viral effect that’s unprecedented in our industry.
Snapchat’s program would let brands run back-to-back video ads with different creative in Discover, the application’s content hub. For instance, a brand might run three 10-second ads instead of one 30-second spot.
Just when you thought the only fighting on Twitter these days had to do with politics, Showtime Sports is bringing a livestreamed boxing card to the social network Saturday night.