Nielsen Social Content Ratings, Week of Oct. 16: Facebook and Twitter Caught Pennant Fever

The two games that decided the participants in this year’s World Series also ran away with the Nielsen Social Content Ratings for the week of Oct. 16.

Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test

Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days.

Facebook Is Giving Its Users Several Tricks (and Treats) for Halloween

Halloween was one of the top 10 holidays for 2016 in terms of Facebook posts, so the social network is releasing a pumpkin patch full of new features for Halloween 2017.

Instagram: Here’s How to Unlink Your Social Accounts

Follow our guide to unlink your social networking accounts from Instagram.

Twitter Explained the Process Behind Safety Policy Changes

Twitter followed up last week’s schedule of upcoming safety updates with an explanation of the decision-making behind its policy changes.

The Digital Storefront: Advertising’s Next Frontier

Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now.

Facebook Messenger Now Supports Peer-to-Peer Payments via PayPal

PayPal users can now send money to or request money from their friends directly via Facebook Messenger.

Facebook Is Testing a Pinterest-Like Feature Called Sets

Facebook took a break from imitating Snapchat and LinkedIn to imitate Pinterest.

Twitter Just Released a Schedule for All of Its Promised Safety Updates

Twitter promised a host of safety updates earlier this week, and now there are dates attached to those updates.

Attracting Influencers Is About Giving Them What They Want

By creating something inspirational.