3 Facebook Advertising Mistakes Experienced Advertisers Must Avoid

Opinion: I find that advertisers—even experienced ones spending significant budgets on Facebook—lose opportunities by committing fairly common mistakes in their campaigns.

Pinterest Is Introducing Auto-Play Promoted Video in Its Feed and Search Results

Pinterest’s Promoted Video ad units, introduced last August, are going auto-play.

Facebook’s Monika Bickert Addresses Community Standards, Content Moderation Issues

Facebook head of global policy management Monika Bickert sought to provide some clarity on the social network’s community standards and moderation of potentially inflammatory or hurtful content with a long, detailed Newsroom post.

Instagram Is Testing a Way for Users to Keep Posts to Themselves Without Deleting Them

Instagram confirmed that it is testing a feature that allows users to archive photos and videos they have deleted from their accounts, rather than wiping them out permanently.

Twitter Just Created a New Position: Global Head of Live Business

ESC Games CEO Todd Swidler is Twitter’s new global head of live business, a new position focused on the business side of the social network’s livestreaming partnerships.

Twitter COO Anthony Noto Discusses Live Video Tab, Global Livestreaming

Twitter livestreamed more than 800 hours of “premium” content during the first quarter of 2017, covering more than 450 events and reaching 45 million unique users globally, chief operating officer Anthony Noto said during the social network’s annual shareholders’ meeting conference call Monday.

Jack Dorsey Shed Some Light on How Twitter Uses Machine Learning, Deep Learning on Its Timeline

Twitter CEO Jack Dorsey discussed how the social network is using machine learning and deep learning to populate its timeline during the company’s annual shareholders’ meeting conference call Monday.

Twitter: Here’s How to Receive Direct Messages From All Users

Did you know Twitter gives users the option to receive direct messages from all users?

Facebook Wants You to Get Your Friends Involved in the Facebook Live Experience

Facebook Tuesday introduced two new features aimed at enabling users to easily involve their friends in their Facebook Live videos and video viewing: Live Chat With Friends and Live With.

Facebook Is Beta-Testing a New Self-Service Tool for Publishers’ Direct-Sold Video Campaigns

Noting that more than 90 percent of ad inventory for its largest brands are sold via direct-sales channels, Facebook announced Tuesday that it is beta-testing Audience Direct, a new self-service tool to finalize deals between publishers and advertisers for direct-sold video campaigns on publishers’ owned-and-operated sites.