Nielsen Social Content Ratings, Week of Aug. 14: Game of Thrones Rules; Football Is Coming

Game of Thrones continued its reign over the Nielsen Social Content Ratings, but its grip on the crown is showing signs of loosening.

How Instagram and Snapchat Are Benefiting From Facebook’s Declining Teen and Tween Numbers

We’ve heard this before, and eMarketer is forecasting it yet again: Teens and young adults are drifting away from the social network.

WhatsApp Status Text Updates Get a Splash of Color

WhatsApp introduced its version of the background colors for text status updates that were previously rolled out by parent company Facebook.

Replies on Instagram Can Now Include Photos, Videos

Replies on the most visual social network got a lot more visual last week.

In a Pinch: Pinterest Users Can Now Zoom In on Pins

Pinterest users can now pinch to zoom in on Pins, and the social network also announced some enhancements to its visual search functionality.

Twitter Users Can Vote for MTV VMAs Best New Artist via Interactive DMs

The 2017 MTV Video Music Awards will be handed out Sunday, Aug. 27 at The Forum in Inglewood, Calif., and fans can vote for the best new artist via direct message on Twitter.

Instagram and Facebook Messenger Are Celebrating Today’s Solar Eclipse

Instagram has new stickers, while Facebook Messenger has a new mask.

Influencer Marketing: Old-School Rules Still Apply

Opinion: Influencers offer an authentic and aspirational voice for your brand, but ignoring traditional marketing fundamentals diminishes your returns.

Cringe-Worthy Attempts to Market to Millennials

Opinion: Learn from these companies’ blunders and begin brainstorming marketing strategies that convey a sense of intimacy, sincerity or a one-sided friendship, while staying suited to your brand’s image.

Facebook Will Limit the Spread of Video Clickbait in News Feed

Facebook is taking aim at posts containing fake video play buttons.