Nielsen Social Content Ratings, Week of Jan. 8: NFL Playoffs, College Title Game Rule

Slim pickings for TV series and specials, as Anderson Cooper 360 leads the way.

Kevin Durant’s Thirty Five Media Will Work With Athletes on YouTube Content

The NFL's Richard Sherman and the NBA's Karl-Anthony Towns, JaVale McGee and Nick Young are first up.

Boost Your Social Strategy With Real-World Icons

Opinion: Anything unique and exciting instantly turns into Instagram “bait.”

6 Ways to Create a Live Event That Encourages Social Sharing

You’ve got to get people talking about it.

Niantic Details Pokemon Go’s New Community Day Event

Players will be able to capture a special Pokemon for a limited time.

Focus on Social to Reach Esports Fans

Opinion: Millennials, males, streamers and heavy downloaders are most likely to use ad blockers.

Influencer Marketing in 2018: Becoming an Efficient Marketplace

Opinion: Social platforms brought the industry to a larger mainstream audience.

Facebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music Publishing

The partnerships followed similar deals with Universal Music Group and Sony/ATV.

Facebook: Here’s How to Find New Groups to Join

The social network has been putting more and more emphasis on the feature.

4 Optimization Strategies to Make Your Social Media Less ‘Normal’

Opinion: It’s a marathon, not a sprint.