Will Facebook Users Soon Be Able to Comment with GIFs?

Facebook confirmed that it will begin testing a GIF button in comments next week, enabling users who are part of the test group to post GIF files from third-party sites such as Giphy and Tenor as comments.

Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

Marketers blame inadequate tools, inadequate funds and resistance to data-driven solutions for their failure to implement effective omnichannel solutions for customers.

While UCLA’s Lonzo Ball Stars in March Madness, His Dad Trends on Twitter

Point guard Lonzo Ball leads the University of California Los Angeles into its NCAA Men’s Division I National Championship Sweet 16 battle versus the University of Kentucky Friday night, but trending on Twitter has been a family affair in the Ball household of late.

Cherry Blossoms and Stickers for Instagram Stories Are Blooming in Japan, Korea

The Instagram Stories stickers express is making stops in Japan and South Korea.

Twitter Android, Web Users Can Now Specify Time Periods for Muted Content

Twitter users who connect to the social network via its Android application or the web (desktop or mobile) can now specify a time period for words, phrases, user names, emojis and hashtags they have muted.

How Snapchat Raised the Bar for Brands on Mobile

Opinion: Many questions remain following the remarkable Snap Inc. initial public offering. Is Snap a media company or a camera company? Will Snapchat be the conduit through which an entire generation consumes content? And how will Snap achieve its massive revenue targets?

Facebook Advertisers Can Now Optimize Their Campaigns With Split Testing

Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing.

Reactions and Mentions Come to Facebook Messenger

Facebook Thursday introduced two new features for its Messenger application: Reactions, which it had been testing in Messenger earlier this month, and Mentions.

Facebook Is Testing a Beefed-Up Version of Its Local Search

Facebook is quietly testing enhancements to its local search functionality.

Google Maps Will Soon Let Users Share Their Real-Time Locations, Trips

Google Maps will soon allow users to share their real-time locations with friends and family without leaving the app.