Do Worry Darling: Is All Press Good Press?
What the negative PR attention might mean for box office dollars.
Is It Time to Hit Play on Movie Theater Ad Buys?
It took nearly three years, but now that blockbuster movies are back in theaters, young adults are buying tickets.
Odeon Cinemas’ Brand Creative Platform Promotes the Magic of Movies
The focus is led by four characters who represent the cinema-going experience.
Disney+ Spot Recreates Scenes From Popular Shows and Films
The campaign emulates moments from content including The Simpsons, The Walking Dead, Toy Story and The Kardashians.
Monsters Need New Jobs As Phone Use Keeps People Awake, Campaign Warns
Multiópticas' campaign highlights the consequences of using mobile phones before going to sleep, including insomnia.
How Europe’s Largest Cinema Chain Aims to Lure Back Audiences
Cinema chains enter 2022 in a strange situation: Covid-19 restrictions and yet the first real blockbuster in years with Spiderman: No Way Home.
Infographic: What Is Everyone Doing on Their Second Screens?
84% of U.S. adults are splitting their attention between TV and another device.
London Campaigns Look to Give Reopening Cinemas and Theatres a Boost
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]
Why Pizza Hut Asked Customers in 2 Countries to Disconnect From WiFi for an Hour
To mark Earth Hour on March 27, Pizza Hut asked people to turn off their WiFi for an hour, offering a free pizza to those who did. Developed by M&C [...]
Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?
IGTV and Facebook Watch are being used and monetized in different ways.
With Writer Lena Waithe, Studios Get a Marketer Too
The Queen & Slim creator learned marketing from the best, including Ava DuVernay.
Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content
Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.
The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch
The iconic drawing toy celebrates its 60th anniversary in 2020.
The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey
the nature of buying and selling local TV inventory has changed in recent years.
Abry Partners Acquires Screenvision Media for $380 Million
The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.