It plans to be the next-generation Yellow Pages.
The company said Moat, Integral Ad Sciences, Nielsen and comScore will let brands better understand whether people are indeed seeing their ads.
It seems like every platform has its own AI assistant, and now the social network has one, too. Its 'M' is more like Allo than Siri, though.
The social network added features to its advertising dashboard that provide more data and add transparency.
The publisher is launching a weekly, 15- to 20-minute live show on Facebook and Twitter covering news from the business and markets industries with Fidelity as the exclusive sponsor.
The digital giant is also working with MRC-accredited third parties that can conduct ad verification audits.