Josh Allen and Peppa Pig Get Caught in a Crossfire in Paramount+’s NFL Wild Card Spot
The 60-second creative is the 14th in Paramount's ‘A Mountain of Entertainment’ campaign.
An Inside Look at Prime Video’s Thursday Night Football by the Numbers
For Prime Video's Thursday Night Football, around 20% of advertisers were new to the NFL.
Despite Criticism, Golden Globes Reaches Largest Audience in 4 Years on CBS
The 81st Golden Globes averaged 9.4 million viewers, a 50% increase from 2023.
NBCU’s New AI-Driven Ad Offering Looks to Bring Cross-Platform Targeting Precision
NBCU ad sales chief Mark Marshall previews AI-driven One Platform Total Audience ahead of CES.
Amazon Snags Disney Exec Jeremy Helfand to Lead Prime Video Advertising
Prime Video's ad-supported tier arrives Jan. 29.
Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships
Samba TV's AI measures brand ROI from paid media, sports sponsorships and product placements.
How the Biggest Streaming Services Stack Up Heading Into 2024
Rebrands, consolidation and AVOD set the tone for streamers in 2023.
The 10 Most Watchable TV Shows of 2023
The TV shows to watch from 2023 include The Last of Us and FBoy Island.
Peacock to Broadcast First Commercial-Free NFL Fourth Quarter
Capital One, Hyundai and Walmart are sponsoring the experience.
Here’s What You Can Expect From Disney+’s Ad Tier in 2024
Disney's global ads president previews what's next for the ad tier.
As Women’s Volleyball Breaks Records, Brand Interest Is Spiking
ESPN saw 76 advertisers in the 2023 NCAA tournament—a 69% year-over-year increase.
The Marketing of Doctor Who Is About to Enter a Whole New Dimension
The BBC Studios Scripted department's marketing team talks Disney, brand partnerships and fandom.
‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for Brands
Commissioner Cathy Engelbert on media rights, sponsorship opportunities and future expansion.
How Amazon Released a 15-Foot Jack Reacher on Thursday Night Football
Prime Video featured a giant Jack Reacher on Thursday Night Football.
Disney+’s Hulu Merger Delivering ‘Better Than Expected Metrics’ for Advertisers
Disney's global advertising president talks Disney+'s Hulu integration.