Read about the latest developments in programming performance to run the latest ads and implement the most effective digital marketing strategies moving forward. Find out what industry leaders and CMOs are doing, how programming performance is evaluated and improved. From design to tools to coding, find out how to optimize online marketing campaigns and strengthen programming performance.

Alt Image Text

Grammys Ratings Hit a High Note, Up 34% as CBS Continues Hot Streak

The 2024 Grammys hits 16.9 million viewers, its largest audience since 2020.

Alt Image Text

Billie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales

Exclusive: The 2024 Grammys sees 'tremendous demand' thanks to a powerful lineup of performers.

Alt Image Text

Here Are 3 Ways to Watch Super Bowl 58

Paramount's new 30-second creative shows how to watch the Super Bowl.

Alt Image Text

Roku Hires Publicis Exec Jay Askinasi as New Ad Sales Head

Roku hires Publicis' Jay Askinasi as ad sales head, Disney's Christine Hong as global head of media revenue operations.

Alt Image Text

Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Measurement company Nielsen is expanding its OOH coverage in quest for all U.S. households.

Alt Image Text

Everything You Need to Know About Using Prime Video’s Ad Tier

Prime Video's ad tier debuted, and here's what to know about formats and viewing.

Alt Image Text

ADWEEK’s TV Upfronts and NewFronts 2024 Calendar

All the information you need about the 2024 TV upfronts and NewFronts calendar.

Alt Image Text

Layoff Speculation Hits Paramount Following CEO Memo

Paramount CEO Bob Bakish sent memo announcing layoffs amid merger talks.

Alt Image Text

Paramount Denies Any Nickelodeon Super Bowl Ad Sales Struggle

Paramount ad sales chief John Halley said Nickelodeon Super Bowl ad sales are strong, denies any struggles.

Alt Image Text

Jon Stewart Returning to Host The Daily Show Is Your Moment of Zen

The comedian will anchor The Daily Show on Mondays and also serve as an executive producer.

Alt Image Text

Fox Taps Jeff Collins as New Ad Sales President, Marianne Gambelli Retires

Fox's ad sales president Jeff Collins was most recently evp of ad sales for Fox News Media.

Alt Image Text

Emmys Ratings Hit Lowest Ever, Again

The Emmys delayed ceremony on Fox averaged 4.3 million viewers.

Alt Image Text

Exclusive: Bay FC Debuts First Brand Campaign Ahead of NWSL Season

The Bay FC brand campaign, ‘B Legendary,’ came from Bay Area agency Partners in Crime.

Alt Image Text

The Bear Is Not a Comedy—And More Takeaways From the 75th Emmys

The 75th Emmys honored The Bear, Succession and more.

Alt Image Text

Disney Kicks Off Upfront Season With New Advertising Offerings

Disney unveiled a slate of products and formats at its Tech and Data Showcase.