Rhonesha Byng and Lisa Torres on Creating a More Equitable Media Landscape
The leaders of Her Media and Cultural Quotient explain what marketers can do to create a better future.
Evolving Social and Performance Marketing Targeting and Attribution
Advice for marketers struggling to tackle a cookieless digital environment.
Brands Need to Stop Putting Retail Media in a Separate Silo
Experts explain how to navigate and gain an edge.
Scope3’s Brian O’Kelley on the Greener, Safer Future of Programmatic Advertising
The future is green.
From Zero to Hero: Building Up Data Stores From Scratch
First-party data is at the top of the marketer’s wish list this holiday season. But actually having the systems, structures and privacy compliance procedures in place to enable transactions with [...]
How to Come First in First-Party Data
To harvest first-party data, The Times got back to basics, using an old-school advertising tactic to hear directly from their audience.
Lessons Learned During My First NFT Adventure
How buying a ‘Stoner Cat’ unlocked a look into the tech phenomenon and opened doors to an exclusive community.
Plug Into Adweek’s 2021 NexTech Conference
For the third straight year, brand executives and technology leaders gathered to discuss the relationship between technology and business.
How Publishers Are Pushing Forward After Third-Party Cookie Deprecations
For marketers and publishers, it's critical to leverage privacy as a competitive differentiator.
Streamlytic’s Angela Benton on Creating Ethical Spaces in a Digital World
The future of data-driven decisions won’t be about the individual anymore
CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness
To stand out in a sea of content, brands need to measure their Creative Quality Score.
How McKinsey Is Approaching the Future of Connecting With Consumers
According to partners Quentin George and Kelsey Robinson, the key to fueling tomorrow's growth is being prepared for the unexpected.
Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership
Although some things may go back to how they were before the pandemic, Sullivan and Levy agree that TV consumption is not one of them.
IPG Announces It Will Join UID2 as Its First Closed Operator
PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.
Why Simply Having First-Party Data Is Only the Beginning
Marketers discuss how information can benefit both shoppers and brands.